Prudential- Dubai FSA Licence

Prudential PLC
31 October 2006







Embargo: 08.00am Tuesday 31 October 2006



PRUDENTIAL GRANTED DUBAI FINANCIAL SERVICES AUTHORITY LICENCE

Prudential plc has announced that it has received a licence from the Dubai
Financial Services Authority (DFSA) to operate as an authorised firm from the
Dubai International Financial Centre (DIFC).


Prudential will initially target a largely untapped and growing wealth
management opportunity across the United Arab Emirates by providing investors in
the region access, through financial intermediaries, to its existing
international fund range. Prudential also plans to launch new funds backed by
assets from the region as well as Sharia-compliant funds that will be available
internationally.


The funds that will be available initially include the International
Opportunities Funds (Luxembourg), Prudential ICICI Mutual Funds (India) and the
M&G Funds (UK) range.


Ajay Srinivasan, Chief Executive, Fund Management, Prudential Corporation Asia,
said: 'The Middle East has great potential for wealth management and this base
at the DIFC gives us the opportunity to leverage our successful fund management
operation to both access new customers and also cater to the growing Islamic
finance sector.


'In due course, we plan to launch conventional and Sharia-compliant funds backed
by regional assets and these will also be made available to international
investors.'



                                    - ENDS -



Enquiries to:
Media                                   Investors/Analysts
Jon Bunn                 020 7548 3559  James Matthews         020 7548 3561
William Baldwin-Charles  020 7548 3719  Valerie Pariente       020 7548 3511



Notes to Editor:



About Prudential


*Prudential plc, a company incorporated and with its principal place of business
in the United Kingdom, and its affiliated companies constitute one of the
world's leading financial services groups. It provides insurance and financial
services directly and through its subsidiaries and affiliates throughout the
world. It has been in existence for over 150 years and has £238 billion in
assets under management, as at 30 June 2006. Prudential plc is not affiliated in
any manner with Prudential Financial, Inc, a company whose principal place of
business is in the United States of America.



Forward-Looking Statements

This statement may contain certain 'forward-looking statements' with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words 'believes', 'intends', 'expects', 'plans',
'seeks' and 'anticipates', and words of similar meaning, are forward-looking. By
their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits. As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.








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