Prudential plc Asia visit

Prudential PLC
01 November 2004

Embargo: 07:00 hrs Monday 1 November 2004

Prudential plc Asia Site Visit

Prudential plc is hosting a four day analyst and investor meeting in Kuala
Lumpur, Malaysia and Ho Chi Minh City, Vietnam, starting today.

The visit will be hosted by Mark Norbom, Chief Executive, Prudential Corporation
Asia and will consist of a series of presentations and site visits updating
analysts and investors on Prudential plc's Asian business. The presentations
will focus on Prudential's strategy, operations, products and distribution
channels across the region.

Prudential will reiterate that it remains confident that the profitable growth
being delivered in Asia is sustainable over the long-term and that the business
remains on track to return cash to the group from 2006.

The presentations will be webcast and available on Prudential's website after
each one has taken place. (www.prudential.co.uk).

An interview with Mark Norbom (in video/audio/text) will be available on
www.cantos.com and www.prudential.co.uk from 07:00 on 1 November 2004.

                                     -ends-

Enquiries to:

Media Prudential plc                          Investors/Analysts

Geraldine Davies          020 7548 3911       Rebecca Burrows      07718 637264
Clare Staley              020 7548 3719       Marina Lee-Steere    07967 497474
Joanne Davidson           020 7548 3708       Mike Kempster        020 7548 3823



Notes to Editors:

Prudential Corporation Asia

Prudential Corporation Asia is the leading European insurer in Asia with
operations in 12 countries. Across the region, Prudential Corporation Asia holds
top five new business market positions for eight of its life businesses and top
five funds under management market positions for four out of seven of its mutual
fund operations (as at 30 June 2004).

Prudential Malaysia became Prudential's first life operation in Asia when it was
established in 1924. It is now one of the top two life insurance companies in
the country. It was the first insurance company to introduce investment-linked
life insurance products in Malaysia and remains a market leader in these
products. In 2001, Prudential Malaysia launched its mutual funds operation,
Prudential Unit Trusts Berhad, which is now one of Malaysia's top 5 unit trust
companies based on funds under management.

Prudential Vietnam was established in 1999 and was the first UK life company to
set up in Vietnam. It has over 1.7 million customers and operates in over 60
branches nationwide.

*Prudential plc, a company incorporated and with its principal place of business
in the United Kingdom, and its affiliated companies constitute one of the
world's leading financial services groups. It provides insurance and financial
services directly and through its subsidiaries and affiliates throughout the
world. It has been in existence for over 150 years and has £170 billion in
assets under management, as at 30 June 2004. Prudential plc is not affiliated in
any manner with Prudential Financial, Inc, a company whose principal place of
business is in the United States of America.

Forward-Looking Statements

This statement may contain certain 'forward-looking statements' with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words 'believes', 'intends', 'expects', 'plans',
'seeks' and 'anticipates', and words of similar meaning, are forward-looking. By
their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits. As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.


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            The company news service from the London Stock Exchange        CEANENAFFLFFE