Result of Equity Issue

Prudential PLC
11 November 2004



NOT FOR RELEASE, DISTRIBUTION OR PUBLICATION IN WHOLE OR IN PART IN OR INTO THE
UNITED STATES, FRANCE, CANADA, SPAIN, JAPAN, SWITZERLAND, NEW ZEALAND OR SOUTH
AFRICA.


Successful placement of the rights issue rump



Following the announcement earlier today that Prudential plc ('Prudential') had
received valid acceptances in respect of 310,221,770 new Prudential shares,
representing approximately 92.00% of the total number of new Prudential shares
offered to shareholders pursuant to the 1 for 6 rights issue announced by
Prudential on 19 October 2004 (the 'Rights Issue'), Prudential now announces
that, in accordance with the arrangements set out in Part III of the Rights
Issue prospectus dated 19 October 2004, subscribers have today been procured for
the remaining 26,993,927 new Prudential shares for which valid acceptances were
not received, at a price of 419 pence per share.



The net proceeds from the sale of these new Prudential shares amounting, after
deduction of the Rights Issue price of 308 pence per share and relevant costs,
to 110 pence per share, will be paid to shareholders who have not taken up their
entitlements, pro rata to their lapsed provisional allotments. As a result of
the sale of these shares, neither the underwriters nor the sub-underwriters will
be required to subscribe for any new Prudential shares.



The Rights Issue was underwritten by UBS Investment Bank, Cazenove & Co. Ltd and
Goldman Sachs International.





Enquiries:

Media
Geraldine Davies                          020 7548 3911
Clare Staley                              020 7548 3719


Investors/Analysts
Rebecca Burrows                           020 7548 3537
Marina Lee-Steere                         020 7548 3511


Advisers
UBS Investment Bank                       020 7568 1000
Kevin McLoughlin
Phil Shelley



Cazenove & Co. Ltd                        020 7588 2828
John Paynter
Tim Wise



Goldman Sachs International               020 7774 1000
Karen Cook
Matthew Westerman





Each of UBS Limited, Cazenove & Co. Ltd and Goldman Sachs International is
acting for Prudential plc and no-one else in connection with the Rights Issue
and will not be responsible to anyone other than Prudential plc for providing
the protections afforded to each of their respective clients or for providing
advice in relation to the Rights Issue or any other matters referred to in this
announcement.



Definitions used in the prospectus dated 19 October 2004 issued by Prudential
plc shall have the same meanings when used in this announcement unless the
context otherwise requires.

This announcement is not for release, publication or distribution, directly or
indirectly, in whole or in part, in or into the United States (including its
territories and possessions, any state of the United States and the District of
Columbia).  This announcement is not an offer of securities for sale into the
United States or in any jurisdiction in which such an offer or solicitation is
unlawful.  The securities referred to in this announcement have not been and
will not be registered under the US Securities Act of 1933, as amended, and may
not be offered or sold in the United States, absent registration or an
applicable exemption from registration.  No public offering of the securities
will be made in the United States.

This announcement does not constitute or form any part of, and should not be
construed as, an offer to sell, or the solicitation of an offer to subscribe
for, underwrite or acquire the New Shares being issued in connection with the
Rights Issue.  The New Shares have not been, and will not be, registered under
the applicable securities laws of France, Canada, New Zealand, Switzerland,
Spain, Japan or South Africa.  Accordingly, unless an exemption under any
applicable laws is available, the New Shares may not be offered, sold,
transferred, taken up or delivered, directly or indirectly, in France, Canada,
New Zealand, Switzerland, Spain, Japan or South Africa or any other country
outside the United Kingdom where such distribution may otherwise lead to a
breach of any law or regulatory requirement.



This announcement and the information contained herein is not for release,
publication or distribution in or into the United States, France, Canada, Spain,
Japan, Switzerland, New Zealand or South Africa.


                      This information is provided by RNS
            The company news service from the London Stock Exchange