Scrip Dividend

Prudential PLC
24 March 2004



Date: 24 March 2004

PRUDENTIAL PLC SCRIP DIVIDEND

Prudential plc announces that the reference price for the fully paid extra
shares to be issued to shareholders who elect to receive the scrip dividend
alternative for the 2003 final dividend is 448.40 pence per share.

The reference price is calculated as the average of the middle market quotations
for the Company's shares as derived from the Daily Official List of the London
Stock Exchange for the five business days which commenced on 17 March 2004.

Further details of the scrip dividend alternative will be mailed to shareholders
in early April 2004.


Name of contact & telephone numbers for queries:

Group Secretarial

Penny Follows 020 7548 3821

Jennie Webb 020 7548 6027


                      This information is provided by RNS
            The company news service from the London Stock Exchange