Scrip Dividend Offer

Prudential PLC 01 December 2004 Prudential plc - Result of Scrip Dividend Offer 1 December 2004 NOT FOR RELEASE, DISTRIBUTION OR PUBLICATION IN WHOLE OR IN PART IN OR INTO THE UNITED STATES, FRANCE, CANADA, SPAIN, SWITZERLAND, NEW ZEALAND OR SOUTH AFRICA Prudential plc ('Prudential') today announces that it has received valid acceptances in respect of 1,795,650 new Ordinary shares pursuant to the Scrip Dividend Offer announced by Prudential on 1 November 2004 (the 'Scrip Dividend Offer'), representing approximately 0.08 % of the issued share capital of Prudential. Application has been made to the Financial Services Authority and the London Stock Exchange for a total of 1,795,650 Ordinary shares of 5 pence each fully paid to be admitted to the Official List. It is expected that admission will be granted on Tuesday 7 December 2004 and that dealings will commence on Wednesday 8 December 2004. When issued the Ordinary shares issued pursuant to the Scrip Dividend Offer will rank pari passu with the existing Ordinary shares. Contact for Enquiries: Media Clare Staley 020 7548 3719 Joanne Davidson 020 7548 3708 Group Secretarial Jennie Webb 020 7548 2027 Company Official responsible for making notification: John Price, Deputy Group Secretary 020 7548 3805 Definitions used in the Scrip Dividend Offer letter dated 30 October 2004 sent by Prudential plc to those shareholders who had elected to receive the interim dividend for the 6 months ended 30 June 2004 in the form of new Ordinary shares, shall have the same meanings when used in this announcement unless the context otherwise requires. This announcement is not for release, publication or distribution, directly or indirectly, in whole or in part, in or into the United States (including its territories and possessions, any state of the United States and the District of Columbia). This announcement is not an offer of securities for sale into the United States or in any jurisdiction in which such an offer or solicitation in unlawful. The securities referred to in this announcement have not been and will not be registered under the US Securities Act of 1933, as amended, and may not be offered or sold in the United States, absent registration or an applicable exemption from registration. No public offering of the securities will be made in the United States. This announcement does not constitute or form any part of, and should not be construed as, an offer to sell, or the solicitation of an offer to subscribe for, or acquire the new Ordinary shares being issued in connection with the Scrip Dividend Offer. The new Ordinary shares have not been, and will not be, registered under the applicable securities laws of France, Canada, New Zealand, Switzerland, Spain or South Africa. Accordingly, unless an exemption under any applicable laws is available, the new Ordinary shares may not be offered, sold, transferred, taken up or delivered, direct or indirectly, in France, Canada, New Zealand, Switzerland, Spain, or South Africa or any other country outside the United Kingdom where such distribution may otherwise lead to a breach of any law or regulatory requirement. Prudential plc is not affiliated with Prudential Financial, Inc., the ultimate holding company of Prudential Insurance Company of America. This information is provided by RNS The company news service from the London Stock Exchange

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