Date: 25 August 2010
PRUDENTIAL PLC
SCRIP DIVIDEND REFERENCE PRICE
Prudential plc announces that the reference price for the fully paid extra shares to be issued to shareholders who elect to receive the scrip dividend alternative for the 2010 interim dividend is 569.3 pence per share.
The reference price is calculated as the average of the middle market quotations for the Company's shares as derived from the Daily Official List of the London Stock Exchange for the five business days, which commenced on 18 August 2010.
Further details of the scrip dividend alternative can be found on our website:
Name of contact & telephone numbers for queries:
Group Secretariat
Jennie Webb 020 7548 2027
Sylvia Edwards 020 7548 3826
NOTE:
Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.