Director/PDMR Shareholding

RNS Number : 9613W

PZ CUSSONS PLC

05 August 2009

5 August 2009

PZ Cussons Plc (the 'Company')

Announcement regarding dealing in shares

This notification is made in accordance with DR 3.1.4R(1)(a).

On 5 August 2009 Mr A G Calder exercised options granted to him under the Company's Executive Share Option Scheme ('the ESOS') over 673,280 ordinary shares of 1p in the Company at the following exercise prices:

321,010 shares at £0.747 per share

136,550 shares at £1.104 per share

215,720 shares at £1.298 per share

He subsequently sold 673,280 shares to the Paterson Zochonis Employee Trust ('the Trust') on 5 August for a consideration of £2.35 per share. Mr Calder is Deputy Chairman of the Company and moved recently to a part-time role. The Company was informed by Mr Calder of this dealing on 5 August.

On 5 August Mr C How exercised options granted to him under the ESOS over 57,780 ordinary shares of 1p in the Company at an exercise price of £1.298p per share. On the same day, he sold 57,780 shares for a consideration of £2.36 per share. The Company was informed by Mr How of this dealing on 5 August.

The Trust is a discretionary trust under which the class of beneficiaries who may benefit comprises all bona fide employees and former employees of the Company and its subsidiaries including members of such employees' and former employees' immediate families. Accordingly, the Executive Directors and PDMRs of the Company are included in the class of beneficiaries and are deemed to have an interest in all of such shares. The Trust's holding in the ordinary shares of 1p in the Company is 1,509,415 shares (0.35%).