Director/PDMR Shareholding

RNS Number : 0370B

PZ CUSSONS PLC

19 October 2009

PZ Cussons Plc (the "Company")

Announcement regarding dealing in shares

This notification is made in accordance with DR 3.1.4R(1)(a).

On 19 October 2009 Mr A G Calder exercised options granted to him under the Company's Executive Share Option Scheme over 211,080 ordinary shares of 1p in the Company at £1.407 per share.

He subsequently sold 211,080 shares to the Paterson Zochonis Employee Trust ("the Trust") on 19 October for a consideration of £2.60 per share. Mr Calder is Deputy Chairman of the Company and moved recently to a part-time role. The Company was informed by Mr Calder of this dealing on 16 October.

The Trust is a discretionary trust under which the class of beneficiaries who may benefit comprises all bona fide employees and former employees of the Company and its subsidiaries including members of such employees' and former employees' immediate families. Accordingly, the Executive Directors and PDMRs of the Company are included in the class of beneficiaries and are deemed to have an interest in all of such shares. The Trust's holding in the ordinary shares of 1p in the Company is 1,256,737 shares (0.29%).