Director Shareholding

PZ CUSSONS PLC
28 October 2004

For immediate release                                           28 October 2004

                                  PZ CUSSONS PLC

             PZ Cussons Plc - Notification of Interests of Directors


PZ Cussons Plc (the 'Company') announces that, on 28th October 2004 it was
notified by its Executive Directors that Hill Samuel Offshore Trust Company
Limited as Trustee of the Paterson Zochonis Employee Trust (the 'ESOT'), had on
the following date purchased the following number of Ordinary Shares of 10p each
in the Company at the following price:

        Date                 Number of Ordinary                  Price
                                  Shares
        28.10.2004                6,215                         £13.85

The ESOT is a discretionary trust under which the class of beneficiaries who may
benefit comprises all bona fida employees and former employees of the Company
and its subsidiaries including members of such employees' and former employees'
immediate families. Accordingly the Executive Directors of the Company namely,
PZ Cussons Plc are included in the class of beneficiaries. As a result the
Executive Directors are deemed to have an interest in all of such shares.




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