Interim Results
Brainspark PLC
13 September 2000
BRAINSPARK PLC
2000 INTERIM RESULTS
STRONG UPWARD REVALUATIONS ACHIEVED
Brainspark today announced its Interim Results for the six months
ended 30 June 2000.
Brainspark is an internet incubator focused on germinating and
developing internet-related businesses. Brainspark provide the full
breadth of support resources needed to help them make the early stage
transition from idea conception to established company.
HIGHLIGHTS
* £9.9m invested to date in 16 partner companies
* Three second-round fundings in the period (and one since)
* £2.4m revaluation gains in the period
* Cash reserves of £14m versus monthly recurring operating costs of £0.5m
* Strategic alliance with Diamond Technology Partners established to develop
jointly e-businesses with major corporations
Barbara Thomas, Chairman, commented:
'In this first set of public results Brainspark has achieved
excellent progress. Our focus for the remainder of the year will be
on realising the full potential of existing investments and on
developing our ability to exploit attractive corporate carve-out
opportunities. The company has a strong and well-balanced management
team, a strong financial position, and well-established investment
and business management disciplines. These features make the outlook
for both our existing investments and for new projects very
promising.'
Enquiries:
Brainspark (020 7843 6600)
Stewart Dodd
David Hart
Mark Harford
Citigate Dewe Rogerson (020 7638 9571)
Martin Jackson / Charles Vivian
BRAINSPARK PLC
2000 INTERIM RESULTS
CHAIRMAN'S STATEMENT
It gives me great pleasure to introduce Brainspark's first
results as a public company.
The financial figures show that even at this early stage the
business has achieved strong upward revaluations in its
investment portfolio, and retains a secure cash position for
further investments and running costs. At the same time we
are seeing some encouraging developments in Brainspark's
market and competitor environment, which bode well for the
next stage of the company's progress.
Financial Summary
The company net asset value at 30 June 2000 was £31.1m, up
from £7.4m reported for 31 December 1999. This increase
includes a positive revaluation on investments of £2.4m.
Our policy is to record revaluation gains on investments
only when they are objectively demonstrated by an
external new funding event. Accordingly, this reported
increase relates only to the three businesses which raised
a further round of funding in the period - Petspark,
Metapack, and Leisurehub. Since 30 June an additional
partner company, Easyart, has agreed further funding also,
giving an appreciable uplift on Brainspark's investment.
The increase in net asset value includes the net £26.7m of
new funds raised in March and April - mostly through our
flotation on April 7th and the previous fundraising in
March. Day-to-day operating costs have been tightly
controlled from the outset and amount to £2.9m for the
period. The only other costs in the period are exceptionals
relating to National Insurance payments and non-cash
provisions relating to the Employee Benefit Trust. These
are described more fully in the notes to the Financial
Statements.
Brainspark's cash position remains healthy. As at 30 June
the Group had £14m cash balances available for funding
further investment projects and operating costs. Total
equity invested since inception totalled £9.9m, and the
balance of the expenditure comprises investments in our own
shares by the Employee Benefit Trust, and our operating
costs - including capital expenditure on the fit-out of The
Lightwell premises in Clerkenwell.
Investments Review
At 30 June Brainspark had invested in sixteen partner
companies, eight prior to the April flotation and eight
subsequently. The current progress of each of these
businesses is detailed in the appendices to this
announcement.
We have progressively shifted our investment strategy away
from the B2C arena towards B2B services (e.g. iProx;
Gasworld) and internet infrastructure (e.g. Kerb; EC1 Media)
where we believe that the returns will be sustainably
attractive. We continue to receive a large number of
proposals and our investment focus will evolve on an ongoing
basis to reflect what we perceive to be the best available
returns for our shareholders.
We are very pleased by the three second-round financings
completed in the May/June period for Petspark, Metapack and
Leisurehub, given the tough market conditions of recent
months. These have been at an average company revaluation
multiple of just over five times and an average Brainspark
holding multiple of just under three times (after full
dilution). This strong performance has continued since,
with the further funding for Easyart being secured in the
second week of August, providing a similar valuation uplift
on Brainspark's holding.
Brainspark Operations
The company's operating expenditure is under tight day-to-
day control, and we have budgeted for it to remain at its
current monthly level of £0.5m (before exceptionals) for the
rest of this year. Staff expenses comprise the biggest
single portion of these costs. With our current complement
of 28 we already cover all the critical areas of expertise
for rapidly developing web businesses, including general
management, project management, content development,
marketing, finance, human resources and web technology.
The other major element of our operating costs relates to
our physical premises - The Lightwell - and its IT
infrastructure. A significant proportion of this building
is occupied by partner companies, and the remainder houses
the Brainspark staff. It is our policy that companies that
have completed full second round funding events will move
out of The Lightwell as soon as is practicable thereafter.
Two of these moves are anticipated to take place by the end
of the year. We strongly believe that providing these
physical premises combined with a full range of day-to-day
support skills significantly enhances the pace of early
development of our partner companies.
In addition, we are finding this aspect of Brainspark's
operations is increasingly differentiating us from our
competitors in the eyes of the investment community and also
potential partner companies.
Market Developments
The internet strategic investment market has moved on at an
extraordinary pace since the beginning of this year. We
continue to develop our plans in response to these external
changes, and our current thinking is influenced by three
specific trends in particular.
a) Market sentiment is evolving rapidly. This has swung
from an extraordinary high at the end of last year to a
low in the past few months, and now we believe a new
'third phase' is emerging. This is one of restored
enthusiasm for the unique business opportunities offered
by the internet (very rapid growth at relatively low
capital cost), but tempered by greater selectivity based
on time-proven criteria like quality of management team
and clarity of profit potential.
b) The competitive arena is maturing. In the past few
months several announcements have been made by established
'brand name' consulting and finance houses like Bain, KKR,
and Goldman Sachs proposing partnerships to address
internet investment opportunities. We have also seen
several newly-formed 'incubators' merge or be acquired.
Both these developments are very encouraging. The first
is welcome endorsement of the scale of the overall market
opportunity, and the second is evidence that only the
committed and well-capitalised like Brainspark are likely
to thrive.
c) 'Corporate carve-outs' are emerging as an attractive
opportunity. It is now clear that alongside talented
entrepreneurs large corporations have the opportunity to
develop valuable internet-based businesses. Typically
this involves leveraging greater returns from an existing
asset, be it a brand, a customer base, or a strong supply-
chain position. Doing this successfully requires the
'carving-out' of a new entity - at least temporarily -
outside the cultural and procedural constraints of the
parent organisation.
Partnering with a 'full-service' incubator like Brainspark
is an ideal way to exploit this sort of opportunity. Our
first such deal - Globe-rail - was signed in May, in which
we are partnering with a corporate in the rail industry
together with the e-consulting firm Diamond Technology
Partners (DTP). We are excited by its potential and intend
to seek more investment opportunities of this nature. This
is why we have recently extended our strategic relationship
with DTP, as announced last month, whereby Brainspark and
DTP will actively seek several 'carve-out' deals per year on
which they can work together.
Outlook for Brainspark
These three market trends are all positive news for
Brainspark. They should improve the environment for securing
follow-on funding for our existing investments, which has
been particularly tough over the past quarter. They should
also rationalise the level of competition for attractive new
deals. I believe Brainspark will be well-placed in the
marketplace for further deals, as only well-capitalised
incubators with real infrastructure and skills to offer will
represent attractive investment partners.
In summary, I believe that in the short period between its
formation and this first set of public results Brainspark
has achieved excellent progress. Our focus for the
remainder of the year will be on realising the full
potential of existing investments and on developing our
ability to exploit attractive corporate carve-out
opportunities. The company has a strong and well-balanced
management team, a strong financial position, and well-
established investment and business management disciplines.
These features make the outlook for both our existing
investments and for new projects very promising.
Barbara S. Thomas
Chairman
13 September 2000
Consolidated profit and loss account
Notes Six months Period to
to 30 June 31 December
2000 1999
£000 £000
--------------------------------------------------------------------
Operating expenses - recurring 3 (b) (2,868) (373)
Operating expenses - exceptional 3 (c) (2,961) -
-----------------------------------
Operating loss (5,829) (373)
Share of operating losses of
associated undertakings 3 (d) (1,667) (246)
-----------------------------------
Total operating loss (7,946) (619)
Profit on deemed disposal of
interests in associated
undertakings 3 (e) 1,221 -
Interest (net) 3 (f) 328 58
--------------------------------------------------------------------
Loss on ordinary activities
before taxation (5,947) (561)
Tax on loss on ordinary
activities 3 (g) (27) (10)
--------------------------------------------------------------------
Retained loss for the period (5,974) (571)
--------------------------------------------------------------------
Loss per share (p) - basic and
diluted 4 (5.6) (1.4)
Consolidated statement of total recognised gains and losses
Loss for the period (5,974) (571)
Revaluation of fixed asset
investments 719 -
--------------------------------------------------------------------
Total recognised gains and losses
for the period (5,255) (571)
--------------------------------------------------------------------
Balance sheets
Notes Company Group Group
30 June 30 June 31 Dec
2000 2000 1999
£000 £000 £000
--------------------------------------------------------------------
Fixed assets
Tangible assets - 812 7
Investment in subsidiary
undertaking 2 5,383 - -
Investments in associated
undertakings 2 - 8,304 3,166
Other investments 2 - 1,568 -
Investment in own shares 2 4,342 4,342 -
-----------------------------------
9,725 15,026 3,173
Current assets
Debtors 12,830 2,087 441
Cash at bank and in hand 8,532 14,020 3,647
--------------------------------------------------------------------
21,362 16,107 4,088
Creditors due within one year (4) (1,379) (115)
--------------------------------------------------------------------
Net current assets 21,358 14,728 3,973
--------------------------------------------------------------------
Total assets less current
liabilities 31,083 29,754 7,146
Provisions for liabilities and
charges - (1,044) -
--------------------------------------------------------------------
Net assets 31,083 28,710 7,146
--------------------------------------------------------------------
Capital and reserves
Called up share capital 1,231 1,231 1
Share premium account 5 26,312 26,312 7,688
Revaluation reserve 5 4,507 719 -
Other reserves 5 - 6,813 -
Profit and loss account 5 (967) (6,365) (543)
--------------------------------------------------------------------
Equity shareholders' funds 31,083 28,710 7,146
--------------------------------------------------------------------
Reconciliation of movements in shareholders' funds (note
5(c))
Opening shareholders' funds - 7,146 -
Movements relating to capital
Opening capital within
subsidiary undertaking 7,402 - -
New share capital issued 27,543 26,667 7,689
Less issued for shares in
subsidiary undertaking (876) - -
--------------------------------------------------------------------
34,069 26,667 7,689
--------------------------------------------------------------------
Profits and losses for period
Retained loss for period excluding
operating expenses - exceptional (2,548) (3,013) (571)
Operating expenses - exceptional 3 (c) (2,961) (2,961) -
-----------------------------------
Retained loss for period (5,509) (5,974) (571)
Charge for issue of shares at
below market value 152 152 28
--------------------------------------------------------------------
(5,357) (5,822) (543)
--------------------------------------------------------------------
Revaluation of fixed asset
investments 2,371 719 -
--------------------------------------------------------------------
Closing shareholders' funds
Consolidated cash flow statement 31,083 28,710 7,146
--------------------------------------------------------------------
Six months Period to
to 30 June 31 December
2000 1999
£000 £000
--------------------------------------------------------------------
Net cash outflow from operating
activities (3,605) (624)
Returns on investments and
servicing of finance
Net interest received 320 17
Capital expenditure and financial
investments
Purchase of tangible fixed assets (960) (14)
Purchase of other investments (849) -
Loans to associated undertakings (274) -
Investment in own shares (5,323) -
Purchase of investments in
associated undertakings (5,603) (1,889)
-----------------------------------
Net cash outflow before management
of liquid resources and financing (16,294) (2,510)
Financing
Issue of ordinary share capital,
less costs 26,667 6,157
--------------------------------------------------------------------
Increase in net cash for the period 10,373 3,647
--------------------------------------------------------------------
Reconciliation of net cash flow to movement in net cash
Net cash at beginning of period 3,647 -
Increase in net cash in the period 10,373 3,647
--------------------------------------------------------------------
Net cash at end of period 14,020 3,647
--------------------------------------------------------------------
Reconciliation of operating loss to net cash outflow from
operating activities
Total operating loss (7,496) (619)
Share of operating losses of
associated undertakings 1,667 246
Depreciation 155 7
Provision against investment in own shares 981 -
(Increase) in debtors (1,373) (401)
Increase in creditors 1,265 115
Charge for issue of shares at below
market value 152 28
Increase/(decrease) in provisions 1,044 -
--------------------------------------------------------------------
Net cash outflow from operating activities (3,605) (624)
--------------------------------------------------------------------
Notes
1. Basis of preparation
Group re-organisation
The company was incorporated on 6 February 2000. On 1 March
2000 the company issued 8,762,000 10 pence shares
(subsequently subdivided into 87,620,000 1 penny shares)
pursuant to the acquisition of the entire issued share
capital of Brainspark Associates Limited. The company has
taken advantage of merger relief in respect of this
acquisition and accordingly no share premium was recorded
relating to the issue of those shares.
Comparatives
As the company was formed during the period, there are no
comparative figures for 31 December 1999. The comparative
amounts shown for the group are those for Brainspark
Associates Ltd, treating the associated undertakings as
consolidated from the date that the investment was made.
Associated undertakings
Investments in associated undertakings are carried at cost
or valuation. Cost is based on the fair value of the
consideration paid for the investment, including acquisition
costs. Where a different valuation is demonstrated by a
transaction in the investee's shares, the group's investment
is carried at a corresponding revalued amount.
In the consolidated financial statements the investments in
associated undertakings comprise the group's share of net
assets together with unamortised goodwill.
Other investments
Investments in unlisted investments are carried at cost or
valuation. Investments in subsidiaries are carried at
underlying net asset value. Investments in own shares are
carried at cost less a provision for any reduction in market
value.
Goodwill
Goodwill, being the excess of the fair value of
consideration paid for associated undertakings over the fair
value of their net assets at the date of acquisition, has
been capitalised and included within investments in
associated undertakings in the consolidated balance sheet.
It is eliminated by amortisation through the profit and loss
account over its useful economic life.
2. Investments
Company Group Company
Investment in Investments Group and group
subsidiary in associated Other Investment in
undertaking undertakings investments own shares
£000 £000 £000 £000
------------------------------------------------------------------------------
Cost
At 31 December 1999 - 3,422 - -
Additions 876 5,603 849 5,323
------------------------------------------------------------------------------
At 30 June 2000 876 9,025 849 5,323
------------------------------------------------------------------------------
Revaluations and provisions
At 31 December 1999 - - - -
Arising in the period 4,507 - 719 (981)
------------------------------------------------------------------------------
At 30 June 2000 4,507 - 719 (981)
------------------------------------------------------------------------------
Share of net assets
At 31 December 1999 - 402 - -
Additions - 1,453 - -
Share of profits/(losses)
arising in period - (1,045) - -
Profit on deemed disposal
of interests in associated
undertakings (note 3(e)) - 1,221 - -
------------------------------------------------------------------------------
At 30 June 2000 - 2,031 - -
------------------------------------------------------------------------------
Goodwill
At 31 December 1999 - 2,764 - -
Arising in period - 4,150 - -
Amortisation charged
in the period - (641) - -
------------------------------------------------------------------------------
At 30 June 2000 - 6,273 - -
------------------------------------------------------------------------------
Net book amount
At 31 December 1999 - 3,166 - -
------------------------------------------------------------------------------
At 30 June 2000 5,383 8,304 1,568 4,342
------------------------------------------------------------------------------
The investments held by the company's subsidiary were
revalued in the accounts of the subsidiary at £12,245,000 as
at 30 June 2000. The revaluation gain of £2,371,000 is
included in the revaluation of the company's investment in
subsidiary as shown in note 5(c).
At the time of flotation a loan of £5.3m was made to an
Employee Benefit Trust, which invested the proceeds wholly
in shares in the company. The trust was established to
cover actual and potential national insurance liabilities
arising on the exercise of warrants held by employees and
partner company managers at the time of flotation. A full
discussion is presented in the flotation prospectus. This
arrangement is treated as an investment in the company's own
shares. The provision arises from the reduction in the
company's share price between 125p at flotation and 105.5p
at 30 June. In the event that the mid-market share price
remains at 88.5p, the level as at 31 August, a further
provision amounting to £717,000 would be required. However
the provision for National Insurance referred to in note
3(c) would correspondingly be reduced by £303,000.
3. Profit and loss account
Six months to Period to
30 June 2000 31 December 1999
£000 £000
--------------------------------------------------------------------
(a) Group turnover
Group turnover and share of associates 383 83
Less share of associates (383) (83)
--------------------------------------------------------------------
Turnover - -
--------------------------------------------------------------------
(b) Operating expenses - recurring
Staff expenses 1,143 196
Premises and IT costs 830 106
Other expenses 895 71
--------------------------------------------------------------------
Total 2,868 373
--------------------------------------------------------------------
Premises costs include the whole costs of The Lightwell
building, of which a significant proportion is occupied by
companies in which the group has invested for which a charge
is levied after second round funding. The remainder is
occupied by Brainspark Plc and subsidiaries.
(c) Operating expenses - exceptional
National Insurance paid and provided
relating to warrants (1,980) -
Provision against investment in
own shares (see note 2) (981) -
--------------------------------------------------------------------
(2,961) -
--------------------------------------------------------------------
(d) Share of associated undertakings' operating
profits/(losses)
Six months to Period to
30 June 2000 31 December 1999
£000 £000
--------------------------------------------------------------------
Share of operating profits/(losses) (1,026) (80)
Amortisation of goodwill (641) (166)
--------------------------------------------------------------------
Total (1,667) (246)
--------------------------------------------------------------------
(e) Exceptional item - profit on deemed disposal of
interests in associated undertakings
This profit represents the net increase in the group's share
of the net assets of two associated undertakings, Leisurehub
and Petspark, when they raised new capital from third
parties. The group did not acquire additional shares in
those undertakings and as a result its shareholding was
diluted. In accordance with FRS9 the gain is treated as a
profit arising on a deemed part disposal of the group's
investments and has been taken to the profit and loss
account for the period. Metapack, which also raised capital
from third parties and the group, was not treated as an
associated undertaking and accordingly no such gain arose in
the consolidated profit and loss account.
(f) Net Interest
Group 320 58
Share of associated undertakings 8 -
--------------------------------------------------------------------
Total 328 58
--------------------------------------------------------------------
(g) Tax
Group - -
Share of associated undertakings (27) (10)
--------------------------------------------------------------------
Total (27) (10)
--------------------------------------------------------------------
4. Loss per share
The loss per share is based on the loss after tax for the
period of £5,974,000 (period to 31 December 1999 £571,000)
and a weighted average number of shares in issue of
106,351,802 (period to 31 December 1999 41,889,851). In
calculating the weighted average number of shares in issue
it has been assumed that the number of shares in issue
immediately after the group reorganisation had been in issue
since 22 September 1999, when substantially all the share
capital of Brainspark Associates Limited was issued. For
the period 3 June 1999 to 21 September 1999 it has been
assumed that 200,000 shares were in issue, being the
number of shares in the company, following the group
reorganisation, that correspond with the issued share
capital at that time.
5. Reserves
Share Revaluation Other Profit and
premium reserve reserves loss account
£000 £000 £000 £000
--------------------------------------------------------------------
(a) Group
At 31 December 1999 7,688 - - (543)
Effect of group re-
organisation (7,688) - 6,813 -
Arising on issue of
share capital 26,312 - - -
Revaluation of
investments - 719 - -
Issue of shares at
below market value - - - 152
Retained loss for
period - - - (5,974)
--------------------------------------------------------------------
At 30 June 2000 26,312 719 6,813 (6,365)
--------------------------------------------------------------------
(b) Company
Arising on issue of
share capital 26,312 - - -
Revaluation of
investment in subsidiary - 4,507 - -
Retained loss for
period - - - (967)
--------------------------------------------------------------------
At 30 June 2000 26,312 4,507 - (967)
--------------------------------------------------------------------
(c) The company's investment in subsidiary is held at net
asset value. Accordingly the movements in the reserves of
the company's subsidiary are reflected in the revaluation of
the company's investment in subsidiary. Such movements are
included in the following amounts, comprising the
revaluation of the investment in subsidiary, which are
included in the reconciliation of movements in shareholders'
funds for the company:
Company
£000
--------------------------------------------------------------------
Movements relating to capital
Opening capital within subsidiary 7,402
Less share capital issued for shares in
subsidiary undertaking (876)
Profits and losses for period
Retained loss for period excluding
operating expense - exceptional (2,562)
Operating expenses - exceptional (1,980)
Issue of shares at below market value 152
Revaluation of investments 2,371
--------------------------------------------------------------------
Revaluation of investment in subsidiary undertaking 4,507
--------------------------------------------------------------------
6. The financial statements for the six months ended 30 June
2000 have not been audited.
The financial information set out herein for the period to
31 December 1999 does not comprise statutory accounts within
the meaning of the Companies Act 1985. The statutory
accounts of Brainspark Associates Limited for the period
ended 31 December 1999, incorporating an unqualified
auditors' report, have been delivered to the Registrar of
Companies. A copy of this announcement is being
sent to all shareholders and further copies may be
obtained from the company's office: The Lightwell,
12-16 Laystall Street, London EC1R 4PF.
APPENDIX
Our partner companies
Metapack
Metapack is an e-logistics and e-fulfilment solutions
provider.
Forrester estimates B2C trade will be worth £20bn in the UK
alone by 2004, and £80bn across W. Europe. But Andersen
Consulting have surveyed that 4 out of the top 5 problems
experienced by e-shoppers today relate to fulfilment.
Metapack was founded by experienced logistics and technology
professionals to provide specialist fulfilment process
management from the moment the e-shopper clicks the order
button to the point at which the item is delivered to the
door.
Metapack has grown rapidly since it first received
investment from Brainspark in March this year. It now has
sixty employees and in May secured its second round of
finance from WPP, the world's largest marketing services
group, and Cross Atlantic Capital Partners, the specialist
technology investors. In June Metapack won its first major
client project - a multi-million pound agreement to provide
e-fulfilment services for a leading high street retailer.
Propex
Propex has been established as a B2B market place for
commercial property investment professionals. The business
has been developed in partnership with a group of major UK
commercial real estate owners, which collectively accounts
for over half of the UK asset base and a large share of the
£11bn transactions per year.
The Propex service will enable buyers to communicate
requirements directly to the market; sellers and agents are
provided with an efficient marketing mechanism that can link
directly into their own Internet, Intranet, and ERP tools.
Propex's revenue model is structured around membership fees,
promoter license fees, processing fees and later information
and research service fees.
Gasworld
Gasworld is designed to be an independent exchange for the
global industrial gases sector, facilitating the trading of
product and surplus capital assets, and also e-procurement.
Revenues will derive from transaction commissions and fees
for information.
The global market for industrial gases and equipment is
currently $40bn per year. The major players have recognised
the potential for internet-based trading to ease the sector's
systemic supply/demand inefficiencies, but have made
little progress in developing it themselves.
The Gasworld team members have all previously held senior
management positions in the industry. Current priorities are
securing the partnership of the major gas companies - one is
already committed - and completing the technology
development in conjunction with Brainspark's strategic
partner Axon, the new economy systems integrator.
Leisurehub
Leisurehub is the only independent online trading community
for the worldwide leisure industry. It serves the extensive
buying and selling needs of the highly fragmented sectors of
Theme and Leisure Parks, Health and Fitness operators, Pubs
and Clubs, and Coin-Operated Amusements facilities.
Worldwide these sectors make over $50bn of purchases every
year, ranging from major items of capital equipment to small-
ticket prizes and giveaways.
Since launch in January, the business has achieved sales of
over $1m, and has received over 7m site 'hits' from 27
countries. In June Leisurehub raised £4m of follow-on
funding from BancBoston Capital, the US investment house,
and Penton Media Inc., one of the leading global media and
exhibitions corporations in the leisure sector. In August
Leisurehub opened its first overseas office in San Antonio,
Texas.
EasyArt
EasyArt specialises in providing framed prints and art gifts
through the Internet, in-store kiosks and digital TV to
consumers and business customers.
Since its Internet launch, at the Ideal Home exhibition in
March 2000, EasyArt has sold 1500 pictures. Easyart has
also developed a B2B framing and logistics solution for
museum, photographic archive and consumer photographic
businesses. The first of these deals, with the Victoria &
Albert Museum, will be launching in September.
EasyArt secured follow-on funding in August from a group of
private investors, to finance its next stage of growth.
This will include further developments in its relationship
with off-line retailers, following on from a deal with
Allders signed in August.
Perfectday
Perfectday is a wedding business and a joint venture between
Brainspark and the owner of AIM Publications, publisher of
'You and Your Wedding' and 'Bride and Groom'. These are
numbers one and four respectively in the UK wedding magazine
market, and Perfectday has their exclusive endorsement and
support.
Over 300,000 weddings take place in the UK each year, with
an average spend per event of nearly £14,000, giving an
addressable market of over £4bn per year. This expenditure
is ideally tapped by the close one-to-one marketing that the
web enables because it takes place in a predictable and pre-
planned way.
The site went live in June and in addition to e-commerce
revenue streams is planning partnerships with companies in
the weddings industry.
Petspark
Petspark is an on-line household pets business, which aims
to be Europe's leading resource for pet owners and care
givers, offering premium services, information, products,
and entertainment.
The UK market alone for pet foods and care products is
currently over £2bn per year, and over half of all
households own one or more pets. The remainder of the
European market represents a further £4bn opportunity.
In June Petspark closed on its second round of funding with
investment from Pets.com of the US and Cross Atlantic
Capital Partners. Currently it is pursuing a number of
opportunities to partner with retail chains to augment
further the Petspark community and distribution network.
Fortune Cookie
Fortune Cookie is a web consultancy and development agency.
Its clients include blue chips like the BBC, Reed Elsevier,
Royal Bank of Scotland, and Thames Water several Brainspark
partner companies like Leisurehub and Smile-On and also a
number of web start-ups.
This year Fortune Cookie has enjoyed substantial growth.
Revenues for the period to June were up fivefold on the
previous year, and profit margins are strong. The company
now employs 54 staff.
Web development services remain a fast-growing market where
demand outstrips supply. The US market for e-commerce
integration is now estimated by several sources to be around
$20bn per year and now the UK is growing very rapidly too.
Hobomedia
HoboMedia's mission is to develop an internet-based business-
to-business information platform and commodity marketplace
for the global media industry. This sector comprises a
small number of very large businesses, and a very large
number of small independents which are Hobomedia's target
market.
The first platform is HoboMusic.com, launched in May 2000 to
the UK music industry's 600,000 participants. The services
offered include on-line booking of studio capacity a
proprietary directory equipment procurement facilities and
on-line legal and financial services. Revenues derive from
subscription fees, transaction fees, and pay per use for
certain services.
Once HoboMusic.com is established the business will be
developed to address the film and TV markets too.
Que Pasa
Que Pasa is a new business operating within the dance music
and clubbing market. Dance is a genre representing 15 per
cent of total global music sales and in the UK alone some 10
million young adults aged 16-30 go clubbing at least once a
month.
Que Pasa's Media Solutions subsidiary will harness this
valuable but elusive consumer group by aggregating a network
of youth culture sites with an aim to build the world's
largest targetable community of 'tastemakers'. This network
will become a valuable marketing channel for music
companies, clubbing brands and blue chips brands targeting
the 16-30 market, and Que Pasa will manage clients use of
the network. Alongside Media Solutions Que Pasa plans to
launch later this year a new website called Burnitblue.com
with the aim of becoming the definitive on-line authority on
latest developments in the dance music and clubbing market.
The Que Pasa team brings with it extensive off-line
experience from the music and publishing worlds in marketing
to this demographic group.
EC1 Media
EC1 Media is a digital production, design, and consultancy
business. Its services cover all phases of digital media
development from idea through production to the
establishment of multimedia platforms. This business has
been conceived and developed in-house by Brainspark and is a
majority - owned subsidiary. The seed investment was
finalised in early September.
The EC1 team brings together a range of relevant experience
in cable and satellite broadcasting, TV production, and new
media development. Their skills, combined with Brainspark's
skills in technology and e-commerce, position the business
well to grow on the back of the forthcoming expansion of
broadband access and the multitude of new commercial and
entertainment opportunities it will bring.
iProx
iProx is building the basis for a new set of services to
mobile phone users, linked to their location and their
proximity one to another. In partnership with mobile
network operators, service providers and general retailers,
iProx will provide relevant and topical information,
advertising, promotion and direct selling to individuals and
enable contact and meeting between groups of 'buddies'.
iProx services exploit new technologies being adopted over
the coming year by all of the US and UK cellular networks,
which identify the precise location of each active phone.
In parallel, iProx is developing a proprietary correlation
system which is fundamental to matching up the locations of
large numbers of users simultaneously.
Forrester reports that penetration of mobile phones in
Europe has passed 34% service providers are seeking to
offer additional and enhanced services, exploiting text
messaging and Internet access. Location and proximity will
form a key componenent of such services.
iProx is currently developing software for a technology
demonstrator, to be followed by a pilot operation, and is in
advanced discussions with a number of major UK retailers and
mobile network operators who will participate in the trial.
Kerb
Kerb is an innovative new media agency fusing cutting edge
technology with street / club culture design. The business
focuses on the web development of idiosyncratic brands.
Kerb has won many awards for the creativity and originality
of its work, most notably Design Week's Best Site Award and
Yell's award for Best Site and Best Use of e-Commerce.
Kerb employs 20 staff at present. It s current priority is
to continue the growth it has delivered over the past year,
and to build its reputation as the leading exponent of
street and club culture within the new media design
community.
Smile-on
Smile-on is an independent business to business website for
dental professionals.
Increasing commercial demands are being placed on dentists
and their practices, and additionally national authorities
are considering introducing mandatory continuing
professional development (CPD) for all dental practitioners.
These legal requirements have been in place in the US for
some time and have now been adopted in the UK. Smile-on
offers up-to-the-minute news and industry developments,
substantial savings on dental consumables through an e-shop
and ongoing professional education for dentists and their
teams online.
The overall commercial opportunity for Smile-on is
substantial. Europe now has 200,000 dentists who spend $3bn
on equipment and consumables purchases per year. Smile-on
will charge fees on purchases through the site, and fees on
use of CPD materials.
Channel International
Channel International is a business process outsourcing
company focusing on recruitment. It has internet-based tools
to manage the process and to link businesses to a wide range
of recruitment agencies globally. It's primary focus will
be to work with global companies who see the benefit of
outsourcing their recruitment management process.
Channel International expects to form 3-5 year agreements
with global companies which have significant recruitment
requirements. Typically these will be companies
experiencing high growth or staff turnover, with high
proportions of professional staff.
Globe-rail
Globe-rail has been established to be a rail industry portal
and exchange, which has been conceived and developed in
partnership by Brainspark, a rail industry corporation, and
Diamond Technology Partners. It represents Brainspark's
first 'corporate carve-out' project. Globe-rail will be
creating a community for rail expertise and knowledge, a
global marketplace for used and surplus rolling stock, and a
trading exchange for components and services for
maintenance, refurbishment, design and manufacturing.
Rail is a global, $300 billion industry. Investment is
accelerating as rich countries struggle with road congestion
and developing countries seek to establish basic
infrastructure. The industry is technically and
geographically fragmented, but manufacturers, technical
advisors and investors are operating on a global level.