Rank Group PLC
05 November 2007
5 November 2007
Rank announces international sportsbook agreement
Rank Group Plc ('Rank') today announces an agreement to provide a 'white label'
sports betting service to online gaming company, 888 Holdings plc ('888'). The
non-exclusive agreement forms part of Rank's strategy to penetrate selective
international gambling markets through its on-line business, Blue Square.
Under the terms of the agreement, Blue Square will supply a multi-lingual
betting service to 888, enabling their customers to place sports bets from the
888.com websites. Revenues from sports betting will be shared between Rank and
888.
Martin Belsham, managing director of Blue Square, said: 'This is an agreement
that strengthens both parties. We will benefit from 888's international
experience and liquidity as we extend our reach beyond the UK; and 888 will
complete their customer offer by adding Blue Square's innovative range of
betting products.'
Gabi Campos, Senior VP, Head of Offering for 888 said: 'The deal will enable 888
to capitalise on our extensive global customer base and grow in new territories.
Our analysis shows that a significant proportion of our players bet on sport
events occasionally, and the inclusion of sports betting in our offering is
in-line with our focus to aid customer acquisition and reinforce 888 as the
entertainment destination of choice. 888 will work closely with Blue Square to
present a compelling localised sportsbook offering tailored for each country.'
The new service is scheduled to be available to 888 customers during the first
quarter of 2008. While the agreement constitutes an important stage in the
development of Blue Square, Rank does not expect that it will have a material
affect on group earnings in 2008.
Ends
Photographs of Martin Belsham, managing director of Blue Square, are available
at www.rank.com
Contact
The Rank Group Plc
Dan Waugh, director of investor relations: +44 (0)7799 581763
M: Communications
Nick Miles/ Charlotte Winder: +44 (0)20 7153 1530
Notes to editors
About The Rank Group
The Rank Group is a leading European gaming business, based in the UK and listed
on the London Stock Exchange (RNK.L). The group operates bingo clubs and casinos
with complementary on-line gaming and bookmaking services. Rank's gaming brands
include Mecca Bingo, Grosevnor Casinos, G Casinos and Blue Square.
This information is provided by RNS
The company news service from the London Stock Exchange
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