Re Directorate

Trinity Mirror PLC
18 September 2000

                                                                              
                            Re: Board Appointment                             
 

Trinity Mirror plc ('Trinity Mirror' or 'The Group'), the UK's largest
newspaper publisher, announced today the appointment of Joe Sinyor to the
Board as Chief Executive, Newspapers. He will take up his position as an
executive director following conclusion of his contractual negotiations with
Sony United Kingdom Limited. 
 
Reporting to Group Chief Executive Philip Graf, Joe Sinyor will assume
strategic and operational responsibility for all of Trinity Mirror's
newspaper operations. This is a new executive role created by the Group to
provide a dedicated strategic resource responsible for the development of its
newspapers and the assets that underpin them. In addition, Joe will oversee
the development of best practices between the national and regional
businesses.  
 
Joe Sinyor (43) joined Sony United Kingdom Limited in 1998 as Managing
Director. In this role he was responsible for £2.2 billion of turnover and in
particular a primary focus on the consumer electronics business. In a mid
1999 reorganisation, Joe was also appointed Head of Sony's Personal Audio
business for Europe. Prior to Sony, Joe was Managing Director of Dillons, the
bookseller (from 1994-1998), and Group Chief Executive of jeans company Pepe
Group plc (from 1990-1993). He is also a non-executive director of Channel 4. 
 
Philip Graf, Chief Executive, commented: 
 
'Joe has an impressive track record and we are delighted to have brought him
into the Group at this exciting time in our development. He brings strong
management skills, brand expertise and consumer marketing strengths that will
strongly complement our newspaper skills'.  
 
Enquiries: 
 
Philip Graf, Chief Executive       Trinity Mirror plc     020 7293 3000 
Nick Fullagar, Head of Corporate Communications 
 
Rupert Younger                     Finsbury               020 7251 3801 
 
 
Notes to Editors: 
 
 
- Prior to Pepe Group plc, Joe spent 5 years at McKinsey & Company
  (1985-1990) where he was responsible for leading McKinsey and its client
  engagement team in the development and implementation of solutions to
  specific issues. 
- From 1983-1985 Joe was a corporate finance executive at J. Henry
  Schroder Wagg & Company. 
- Born in 1957 Joe was educated at Manchester Grammar School. He received a 
  BA (Hons) Law from Jesus College, Cambridge. He completed his articles with
  Nabarro Nathanson following which he took an MBA at the London Business
  School.