Relaunch of Sunday People

Trinity Mirror PLC
14 August 2002


FOR IMMEDIATE RELEASE

Wednesday August 14th, 2002


TRINITY MIRROR TO RELAUNCH THE SUNDAY PEOPLE

Trinity Mirror, the UK's largest publisher, will relaunch the Sunday People with
a new masthead, a new design and a new structure.

From Sunday (August 18th) the title will be renamed 'The People', and will
include a brand-new stand-alone sports paper ('The SP').  The SP - distributed
free inside The People - will be Britain's biggest sports newspaper.

The main paper will continue with its combination of news and showbiz exclusives
but in a departure from the usual rules of popular newspapers, will no longer
carry sports reports. People magazine will also be revamped, with a new design
and a new editor.

Trinity Mirror will invest over £2m in the relaunch in the first year. This
includes marketing, editorial and the pagination required to create the new
sports paper.  A five-week TV advertising campaign focusing solely on
football-related media such as The Premiership, On the Ball and Sky Sports will
back the new-look paper.  The relaunch is also backed by extensive reader
research, which included a well received dummy of the new-look paper.

The SP will offer unrivalled, in-depth coverage of all popular sports.  Uniquely
to national newspapers, it will cover the entire football spectrum, with full
match reports and results from Premiership to Nationwide to non-League.  There
will also be a racing section, plus comprehensive coverage of rugby,
motor-racing, cricket and all other popular sports.  The successful Hotline and
Sports Confidential features will be expanded to include more of the latest
sporting news and gossip.

Mark Haysom, Trinity Mirror's Managing Director, National Newspapers said: 'The
circulation of The People has shown much greater stability in recent months and
we believe the launch of The SP and the changes to The People will help us build
on that improved performance.'

People Editor Neil Wallis said: 'This is the most radical innovation in popular
newspapers since the introduction of colour magazines. We are redefining the way
tabloid newspapers are made.  As well as a fantastic new look, a new masthead,
new editorial ideas and a revitalised magazine, The People has created a unique
product in our industry. The SP is a totally new concept: a stand-alone sports
newspaper with its own editorial team, its own masthead and its own distinct
identity.'


Enquiries:

Trinity Mirror plc                                             020 7293 3000
Nick Fullagar, Director of Corporate Communications

Finsbury                                                       020 7251 3801
James Leviton


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