Trinity Mirror PLC
28 June 2001
Thursday, 28th June 2001
TRINITY MIRROR PLC
PRE CLOSE PERIOD TRADING UPDATE
26 week period 1st January 2001 to 1st July 2001
Trinity Mirror, the UK's largest newspaper publisher, is today issuing a
trading update in respect of the 26 week period to 1st July 2001, ahead of a
series of analysts briefings prior to the Group's interim announcement on 27th
July.
The 26 week period has been characterised by a relatively strong advertising
performance in the first 13 weeks which has been offset by a difficult and
volatile advertising market for the remainder of the period. In the AGM
trading statement issued on 9th May, the company indicated that growth across
all businesses and categories was slower. This trend accelerated over the last
two months of the period.
Advertising revenue growth across the regional newspapers for the 26 week
period is estimated to be 4.5%*. The strong first quarter was offset by a
weaker second quarter, with an estimated 2% increase in the period April to
June. This growth is principally driven by recruitment advertising, which is
estimated to have grown by 17% in the 26 week period, with the first three
months of the year seeing growth in excess of 20%, which has since eased off
to 13% in June.
Advertising revenue for the UK national titles has grown by nearly 2% in the
26 week period, however, an estimated decline of 4% has been seen in the
period April to June (with June declining by 10%). The Scottish nationals
business has suffered from very difficult trading conditions, with an
estimated decline in advertising revenue of 3.5% for the 26 weeks, which
includes a decline of 6.5% during the period April to June.
Current trading conditions remain volatile with very limited visibility and no
signs of a return to the level of advertising revenue growth that was seen in
the earlier part of the year. Cost reduction measures are being applied
throughout the Group to mitigate partially the effect a continuation of the
current trend would have on the level of profitability for the year.
As reported in the preliminary results in March, the Board is also committed
to initiating a number of long-term profit enhancing plans across the Group to
develop further the significant strength of the core businesses. These plans
will include continued investment to achieve the Group's strategic objectives.
Further details of the profit enhancement plans, current trading and prospects
will be provided in the interim announcement to be issued on 27th July.
* advertising revenue growth rates for the regional newspapers are stated on a
pro forma basis i.e. excluding revenue from Belfast Telegraph Newspapers in
2000 (sold July 2000) and including Southnews revenues in 2000 and 2001
(acquired November 2000). These growth rates also exclude advertising revenue
from the Metro titles, which is estimated to have increased from £0.4 million
in the first 26 weeks of 2000 to £4.0 million in the current period.
Enquiries
Trinity Mirror plc 020 7293 3000
Philip Graf, Chief Executive
Margaret Ewing, Group Finance Director
Finsbury 020 7251 3801
Rupert Younger
James Leviton
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