Redrow PLC
25 May 2005
Redrow plc
Update on Debut and Rollout Programme
On Wednesday 25 May and Thursday 26 May 2005, Redrow plc will host a site visit
for sector analysts and institutions at Willans Green, Rugby to present its new
Debut development.
Debut, first unveiled at Redrow's interim results in March 2005, has received a
high level of national media coverage. Debut is an exciting new addition to
Redrow's housing product portfolio, specifically targeted at delivering
affordable homes for people to buy. This segment of the market is largely
unaddressed by the new homes industry and forms a significant component of the
Government's current initiatives to increase housing supply.
Redrow's first Debut development in Rugby obtained planning consent on 2 March
2005, within the statutory 13 week period and with the unanimous support of the
Planning Committee. Customer interest surrounding the scheme has been intense
ahead of first sales release and when the development was launched on 14 May, 87
of the 101 units released were sold within 24 hours. Construction at Rugby is
now well advanced, and with the benefits of embracing modern methods of
construction, all units are expected to be built within 12 months of the initial
foundations being commenced.
Since the launch of the Debut scheme at Rugby, Redrow has obtained a planning
consent for a second Debut development at Buckshaw Village, Chorley. This
planning consent was similarly obtained within the statutory 13 week period and
with the unanimous support of the Planning Committee. It is currently envisaged
that planning applications for over 800 Debut homes across the UK will have been
submitted by the end of December 2005.
The initial success of Debut at Rugby underpins the Group's strong belief that
the product will become an important, incremental part of Redrow's portfolio.
Redrow is targeting to build 2,000 Debut homes per annum within the next five
years, with such output representing an additional growth opportunity over and
above Redrow's current product range. Gross profit margins from Debut are
expected to be broadly in line with those of more traditional products whilst
the fast speed of delivery provides enhancement to return on capital employed.
Paul Pedley, Chief Executive of Redrow plc said 'Debut satisfies a clear demand
in the market for new homes and provides Redrow with further opportunities both
to extract additional benefits from its current land bank and to create more
opportunities in the land market generally. The modern building methods and
materials used to develop Debut enable Redrow to produce a high quality product
at an affordable price which has enormous appeal to our target customers. In
researching and developing Debut, we have created a product which we can build
on land throughout the UK, which is incremental to our existing business and
which delivers attractive overall financial returns. We are very excited about
the immediate prospects for Debut.'
The presentation given during the visit will be available on the Group's website
from 11.00am on 25 May 2005. At the meetings with analysts and institutions, no
new information on current trading will be released. Redrow will be publishing
a trading update in respect of its financial year ended 30 June 2005 on 1 July
2005.
Ends
Enquiries:
Redrow 01244 520 044
Paul Pedley, Chief Executive
David Arnold, Group Finance Director
Brunswick 020 7404 5959
Nina Coad
Kiran Bhagotra
Note for editors:
Debut is a new housing range from Redrow, designed to provide affordable homes
for people to buy. Utilising light steel frame and other modern methods of
construction, together with communal heating and hot water systems, it offers a
range of homes that are innovative, exciting and designed to stand the test of
time. With a single monthly service charge to cover the main utility bills and
external maintenance, Debut is geared towards making home ownership accessible,
affordable and easy to manage. It is also available on a shared equity basis,
with Redrow retaining up to 10% equity in the property as an interest free fixed
sum for up to 10 years. At Redrow's first Debut development at Willans Green
Rugby, cash prices for a one bedroom home start at £49,995.
Images are available from Brunswick.
Further information on Debut can be obtained at www.redrow.co.uk or
www.debutbyredrow.co.uk.
This information is provided by RNS
The company news service from the London Stock Exchange
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