Rentokil Tropical Plants

Rentokil Initial PLC 15 March 2007 15 March, 2007 RENTOKIL INITIAL DEVELOPS ITS TROPICAL PLANTS BUSINESS TO GEAR UP FOR GROWTH IN WORKPLACE ENVIRONMENTS MARKET Rentokil Tropical Plants, the world's largest provider of plants, replica foliage and flowers for commercial environments, today announces a new global brand name, Ambius, and a development programme for the business. By the end of 2007, Ambius, which grew revenues by 4.1% to £106.6m in 2006, will have a single global brand, greater market profile and additional revenue streams through the expansion of its product range. The new brand will be officially launched on 19 March. The UK will be the first market to experience the brand, followed by launches in 15 other countries across four continents. The new brand name will better reflect the company's extended service portfolio which will build on the company's 21 years' experience of designing, installing and servicing interior plants. The expanded product portfolio, to become available in all markets, will include the provision of ambient scenting, corporate artwork and other products that improve workplace environments and employee well being. For instance, in the UK, the brand will shortly launch a range of 'acoustic artwork' which not only enhances office environments visually, but also dampens background noise in open plan offices, together enhancing the workplace for employees. The launch of the Ambius brand name is part of a programme to focus brands within the Rentokil Initial organisation on their core strengths. Today, the Rentokil brand is focused on pest control, Initial is focused on cleaning and facilities, and City Link is focused on parcel delivery. Doug Flynn, Chief Executive Officer, Rentokil Initial, comments: 'This new initiative will deliver a powerful and consistent brand presence, and introduce a wider range of services to maximise its potential. In particular, Ambius will target those large scale international organisations which operate across borders. This is a market leading business and today's announcement is another example of our company investing for growth.' Jeff Mariola, Managing Director, Ambius, said: 'As the market leader, Rentokil remains a strong brand for pest control but its association was not right for the expert design and servicing of plants and other products which have proven benefits in enhancing workplaces. 'Fuelled by growing demand and interest in products that create harmonious environments, we will begin offering these additional services to our 80,000+ customer base. 'A new global brand identity, that reflects our wider portfolio and accommodates future growth, will help us to build on our market leading position in the USA to create an equally strong company in Europe.' As part of the brand and product enhancements, Ambius will launch the division's first global website (www.ambius.com), which will provide tailored country sites in local languages under the umbrella of a global landing page. The brand will also be directly communicated to customer audiences through the company's participation in key events such as the RHS Chelsea Flower Show. Ends About Ambius Ambius is the world's largest single provider of plants, replica foliage and flowers for commercial environments. Ambius also offers a broad range of products and services including ambient scenting, and artwork which can help improve employee productivity, reduce absentism and boost morale in the workplace. Ambius is a division of Rentokil Initial plc (LSE: RTO). For more information, visit the new Ambius website at www.ambius.com. For further information, please contact: Malcolm Padley, Rentokil Initial, Corporate Communications - 020 7866 3027/ 07788 978 199 Tom Williams, Brunswick - 020 7396 5361 / 07834 502 361 Lexis PR Sara Barrow - 020 7908 6481/07771 520336 Jessica Gooch - 020 7908 6447/07970 152155 This information is provided by RNS The company news service from the London Stock Exchange
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