Rentokil Tropical Plants
Rentokil Initial PLC
15 March 2007
15 March, 2007
RENTOKIL INITIAL DEVELOPS ITS TROPICAL PLANTS BUSINESS TO GEAR UP FOR GROWTH IN
WORKPLACE ENVIRONMENTS MARKET
Rentokil Tropical Plants, the world's largest provider of plants, replica
foliage and flowers for commercial environments, today announces a new global
brand name, Ambius, and a development programme for the business.
By the end of 2007, Ambius, which grew revenues by 4.1% to £106.6m in 2006, will
have a single global brand, greater market profile and additional revenue
streams through the expansion of its product range. The new brand will be
officially launched on 19 March. The UK will be the first market to experience
the brand, followed by launches in 15 other countries across four continents.
The new brand name will better reflect the company's extended service portfolio
which will build on the company's 21 years' experience of designing, installing
and servicing interior plants.
The expanded product portfolio, to become available in all markets, will include
the provision of ambient scenting, corporate artwork and other products that
improve workplace environments and employee well being. For instance, in the UK,
the brand will shortly launch a range of 'acoustic artwork' which not only
enhances office environments visually, but also dampens background noise in open
plan offices, together enhancing the workplace for employees.
The launch of the Ambius brand name is part of a programme to focus brands
within the Rentokil Initial organisation on their core strengths. Today, the
Rentokil brand is focused on pest control, Initial is focused on cleaning and
facilities, and City Link is focused on parcel delivery.
Doug Flynn, Chief Executive Officer, Rentokil Initial, comments: 'This new
initiative will deliver a powerful and consistent brand presence, and introduce
a wider range of services to maximise its potential. In particular, Ambius will
target those large scale international organisations which operate across
borders. This is a market leading business and today's announcement is another
example of our company investing for growth.'
Jeff Mariola, Managing Director, Ambius, said: 'As the market leader, Rentokil
remains a strong brand for pest control but its association was not right for
the expert design and servicing of plants and other products which have proven
benefits in enhancing workplaces.
'Fuelled by growing demand and interest in products that create harmonious
environments, we will begin offering these additional services to our 80,000+
customer base.
'A new global brand identity, that reflects our wider portfolio and accommodates
future growth, will help us to build on our market leading position in the USA
to create an equally strong company in Europe.'
As part of the brand and product enhancements, Ambius will launch the division's
first global website (www.ambius.com), which will provide tailored country sites
in local languages under the umbrella of a global landing page. The brand will
also be directly communicated to customer audiences through the company's
participation in key events such as the RHS Chelsea Flower Show.
Ends
About Ambius
Ambius is the world's largest single provider of plants, replica foliage and
flowers for commercial environments. Ambius also offers a broad range of
products and services including ambient scenting, and artwork which can help
improve employee productivity, reduce absentism and boost morale in the
workplace. Ambius is a division of Rentokil Initial plc (LSE: RTO).
For more information, visit the new Ambius website at www.ambius.com.
For further information, please contact:
Malcolm Padley, Rentokil Initial, Corporate Communications - 020 7866 3027/
07788 978 199
Tom Williams, Brunswick - 020 7396 5361 / 07834 502 361
Lexis PR
Sara Barrow - 020 7908 6481/07771 520336
Jessica Gooch - 020 7908 6447/07970 152155
This information is provided by RNS
The company news service from the London Stock Exchange