Announces Exit

NewMedia SPARK PLC
17 August 2005

NewMedia SPARK plc
17 August 2005


NewMedia SPARK announces exit

NewMedia SPARK plc ('SPARK'), the early stage technology, digital media and
telecoms investment company, announces the sale of its stake in Elata to
Qualcomm.

Qualcomm Inc., a Fortune 500 company and leading developer and innovator of Code
Division Multiple Access (CDMA) and other advanced wireless technologies, has
acquired Elata, a global leader in mobile content delivery software, for $57m in
cash.  SPARK invested in Elata with the Royal Bank of Scotland and nCoTec
Ventures in 2002, and will net proceeds of approximately £1.5m from the sale.

Jay Patel, Director of SPARK, said of the sale 'This deal represents an
excellent opportunity for Qualcomm to enhance its offering to operators, and for
the venture backers to achieve an attractive return on their initial
investments. We thank the Elata management team for their efforts over the last
few years and wish them all the best for the future.'

SPARK held a 5% stake in Elata, and the investment is valued in SPARK's accounts
at £0.64m as at 31 March 2005.

Separately SPARK also announces that, following the first anniversary of the
sale of Pricerunner to ValueClick Inc., the retention of sale proceeds has been
released in full to the vendor shareholders, SPARK's proportion of this is
£1.1m. Pricerunner has traded well since the sale and hit its revenue targets.
However, it closely missed the profit target set as the trigger for an earnout
payment, and as a result the potential additional proceeds are not payable. In
total Spark received £6.4m for its stake in Pricerunner.

For further information:

Jay Patel/Andrew Carruthers
NewMedia SPARK plc                                       020 7851 7777


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