Director Shareholding

NewMedia SPARK PLC
6 March 2001


NewMedia SPARK plc ('the Company')

Purchase by Director

The Company announces that it has been notified that Michael Whitaker, CEO of
the Company, yesterday purchased 1,500,000 NewMedia Spark Warrants ('SPARK
warrants') at a price of 2.125p.


These shares were purchased in the name of his pension fund (Sun Life Pension
Management a/c 380). The SPARK warrants were created on 27 June 2000 and are
exercisable at anytime until 6 July 2003. Each SPARK warrant entitles the
holder to subscribe for one NewMedia SPARK ordinary share at a price of 75p
per share. Following this notification the beneficial holder owns 2,813,332
SPARK warrants which is 3.13% of the total issued SPARK warrants.




Enquires: Joel Plasco - 0207 851 7703