Further Investment in Digital Animations Group plc

NewMedia SPARK PLC
6 April 2000

            NewMedia SPARK invests further £1m in
                Digital Animations Group plc

NewMedia SPARK plc ('SPARK') announces that it has agreed to
invest a further £1m as part of the £12m placing at 150p per
share  announced  today  by  Digital  Animations  Group  plc
('Digital Animations').

As  a result of this further investment, SPARK'S shareholding
in Digital Animations will increase to 3.67m shares. Digital
Animations was the first investment made by SPARK  following
SPARK's  stock  market launch in October 1999,  and  SPARK's
original £300,000 investment in Digital Animations now has a
market value of approximately £5.5m.

Commenting on this further investment Michael Whitaker,  CEO
of SPARK, said:

'We  are  pleased  to  be supporting this  fund  raising  by
Digital Animations, which will provide the company with  the
funds required to take advantage of the substantial range of
opportunities now opening up to it following its involvement
in  the ground breaking Ananova virtual news reader project.
We  look forward to the formal launch of the Ananova project
and  to  the  use  of the innovative technology  which  lies
behind it in a range of other potential applications.'



For further information, please contact:

NewMedia SPARK
Michael Whitaker                        Tel No: 0207 851 7777

Buchanan Communications
Lisa Baderoon                           Tel No: 0207 466 5000