Ryanair Holdings PLC
1 March 2000
BOOMING INTERNET SALES FOR RYANAIR.COM
Ryanair Reduces Travel Agent Commission
Ryanair, Europe's largest low fares airline, today (Tuesday, 29th February
2000) confirmed that sales of low fares through RYANAIR.COM - Europe's largest
low fares website - were continuing to mushroom. During the month of February,
online ticket sales through Ryanair.com accounted for more than 20% of all
tickets sold, with over 50% of seat sale bookings being made online.
RYANAIR.COM is currently promoting Europe's largest ever seat sale, offering 1
million seats at fares starting from just IEP5 return plus taxes and this will
continue until midnight on Wednesday.
Ryanair today guaranteed that its lowest fares would only be available on its
internet site. These lower fares reflect the substantial savings which accrue
to the airline from internet bookings by eliminating travel agency
commissions, CRS distribution costs and back office ticket processing costs.
Ryanair's normal range of low fares will continue to be available through
travel agents and through its direct sales subsidiary Ryanair Direct.
Ryanair also announced that with effect from 1st April next, it was bringing
its travel agency commissions into line with the norms now being paid by major
European airlines. The airline confirmed that from 1st April next, travel
agents would be paid 5% commission on Ryanair tickets which matches or exceeds
that paid by Europe's major airlines including British Airways, Lufthansa and
SAS among others.
Tim Jeans, Ryanair's Director of Sales and Marketing today highlighted that
RYANAIR.COM is now Europe's largest travel website, and that Ryanair will
continue to aggressively promote and develop the range of low fares and
services provided online.
'We believe that the future for low fare air travel in Europe lies with the
internet, as businesses and consumers can now directly access Ryanair's lowest
fares and enjoy the efficiency and effortlessness of ticketless travel on
Europe's largest low fares airline.
'In this new internet age, travel agents must now go out and create business,
rather than waiting for business to walk in off the high street. This year
Ryanair will launch eight new European routes, we will add over 1.5 million
seats to total capacity, and we will pay in excess of IEP7million in travel
agency commissions, but only to those agents who actively promote Ryanair's
services and offer the consumer low air fares. Ryanair will continue to be
the only low fares airline committed to both internet and travel agency
distribution.'
ENDS. Tuesday, 29th February
2000
For further information
on Ryanair's low fares please contact: www.RYANAIR.COM
Tim Jeans Pauline McAlester
Ryanair Murray Consultants:
Tel: 44-1279-666200 Tel: 353-1-6633332
Mob: 44-797-9593646
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