Director/PDMR Shareholding

S4 Capital PLC

26 January 2024

 

S4 CAPITAL PLC

("S4 Capital" or the "Company")

Notification of transactions by a Person Discharging Managerial Responsibilities ("PDMR")

The Company announces that the Nomination and Remuneration Committee made the following conditional awards under the Employee Share Ownership Plan 2023 Long Term Incentive Plan (the "LTIP") to Persons Discharging Managerial Responsibility ("PDMR") of the Company, being Caroline Kowall and James Kinney. No consideration was paid for the grant of the awards.

Awards under the LTIP were made on 19 January 2024 based on a price of £0.4657 per Ordinary Share (equivalent to the 30-day volume weighted average price per Share prior to the date of Grant) (the "LTIP Awards"). The vesting of the LTIP Awards is subject to the continued employment of the PDMRs, malus and clawback provisions and the satisfaction of performance conditions set by the Nomination and Remuneration Committee.

The LTIP awards are being issued to incentivise the key executive leaders in the Company and ensure their interests are fully aligned with those of shareowners. The LTIP Awards will normally vest on the later of the third anniversary of the date of grant and the determination of the performance conditions.

This notification is made under Article 19(1) of the EU Market Abuse Regulation 596/2014 as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"). The information set out below is provided in accordance with the requirements of Article 19(3) of MAR.

Caroline Kowall

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Caroline Kowall
2	Reason for the notification
a)	Position/status	General Counsel and Company Secretary
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	S4 Capital plc
b)	LEI	21380068SP9V65KPQN68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Description: Ordinary shares of 25 pence each (Ordinary Shares) ID Code: GB00BFZZM640
b)	Nature of the transaction	Grant of options over Ordinary Shares in the Company and conditional share award over Ordinary Shares in the Company.
c)	Price(s) and volume(s)	Price (s) Volumes (s) Grant of options 184,236 Nil for Conditional Share Awards 184,236
d)	Aggregated information -       Volume -       Price -       Total	N/A
e)	Date of the transaction	19 January 2024
f)	Place of the transaction	Outside a trading venue

James Kinney

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	James Kinney
2	Reason for the notification
a)	Position/status	Chief People Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	S4 Capital plc
b)	LEI	21380068SP9V65KPQN68
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Description: Ordinary shares of 25 pence each (Ordinary Shares) ID Code: GB00BFZZM640
b)	Nature of the transaction	Grant of options over Ordinary Shares in the Company and conditional share award over Ordinary Shares in the Company.
c)	Price(s) and volume(s)	Price (s) Volumes (s) Grant of options 254,019 Nil for Conditional Share Awards 254,019
d)	Aggregated information -       Volume -       Price -       Total	N/A
e)	Date of the transaction	19 January 2024
f)	Place of the transaction	Outside a trading venue

Enquiries:

S4Capital	Tel: [phone]
Sir Martin Sorrell (Executive Chairman)
Powerscourt (PR Adviser to S4Capital)	Tel: [phone]
Elly Williamson
Pete Lambie

About S4 Capital

S⁴ Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising, marketing and technology services company, established by Sir Martin Sorrell in May 2018.

Our strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, and local clients, and millennial-driven influencer brands. This will be achieved by integrating leading businesses in three practices: Content, Data&Digital Media and Technology Services, along with an emphasis on 'faster, better, cheaper, more' execution in an always-on consumer-led environment, with a unitary structure. Victor Knaap, Wesley ter Haar, Christopher S. Martin, Scott Spirit and Mary Basterfield all joined the S4 Capital Board as Executive Directors. The S4 Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Miles Young and Colin Day.

The Company now has approximately 7,700 people in 32 countries with approximately 80% of net revenue across the Americas, 15% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. Content currently accounts for approximately 60% of net revenue, Data&Digital Media 25% and Technology Services 15%. The long-term objective for the practices is a split of 50%:25%:25%.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million 'shell' company in 1985 into the world's largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

 

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