NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS
DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS
1. Name of the issuer
J Sainsbury plc
2. State whether the notification relates to
(i) a transaction notified in accordance with DR 3.1.4R(1)(a)
3. Name of person discharging managerial responsibilities/director
Justin King
4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person
n/a
5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest
Justin King
6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares
Ordinary shares 28 4/7p each
7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them
Justin King
8. State the nature of the transaction
1. Sale of shares.
2. Exercise of award and sale of shares under the J Sainsbury plc Long-Term Incentive Plan 2006.
9. Number of shares, debentures or financial instruments relating to shares acquired
10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)
n/a
11. Number of shares, debentures or financial instruments relating to shares disposed
300,000 shares
172,446 shares exercised under the J Sainsbury plc Long-Term Incentive Plan 2006.
12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)
n/a
13. Price per share or value of transaction
300,000 shares sold at 346.0 pence
172,446 shares sold at 343.89 pence
14. Date and place of transaction
8 July 2010
15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)
1,442,616 shares
16. Date issuer informed of transaction
8 July 2010
If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes
17. Date of grant
18. Period during which or date on which it can be exercised
19. Total amount paid (if any) for grant of the option
20. Description of shares or debentures involved (class and number)
21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise
22. Total number of shares or debentures over which options held following notification
23. Any additional information
Sale of shares for family financial planning purposes.
24. Name of contact and telephone number for queries
Hazel Jarvis 0207 695 6378
Name and signature of duly authorised officer or issuer responsible for making notification
Hazel Jarvis
DATE OF NOTIFICATION 8 July 2010