Launch of New PhD Website

RNS Number : 4593X

Science in Sport PLC

30 April 2019

 

RNS REACH

30 April 2019

SCIENCE IN SPORT PLC

("SiS", "Company" or "Group")

Launch of New Website for PhD Nutrition ("PhD")

Science in Sport plc (AIM: SIS), the premium performance nutrition company serving elite athletes, sports enthusiasts and the gym lifestyle community, announces the launch of PhD's new website, www.phd.com.

PhD, a premium protein brand, was acquired by Science in Sport in December 2018, doubling the size of the Group. The launch of the new website is part of a strategic plan to drive PhD's online growth through significantly improving the performance, customer engagement and sales conversion rates of its website.

The new website, which includes extensive product information, training blogs and other resources, is based on the Magento 2 e-commerce platform also used by the SiS brand's website, www.scienceinsport.com. The PhD site has been designed to replicate the performance characteristics of the SiS site, which has impressive customer conversion. 

Strengthening PhD's digital capabilities forms part of the Group's wider integration and optimisation plan for PhD with other key priorities for 2019 including the integration of PhD powder packaging into the Group's manufacturing site in Nelson, Lancashire.

In addition to online sales via its own website, PhD products are sold through multiple retail channels, both traditional and online, in more than 45 countries worldwide.

Stephen Moon, Science in Sport's Chief Executive Officer, said:

"The commercial strategy for our two brands, PhD and SiS, is multi-channel with sales from our brand websites complementing sales through key channels including major supermarkets, high street chains and specialist retailers and e-tailers.

"The launch of the new PhD website is focused on driving sales through the site and also to provide an online resource of PhD product information. We continue to be excited by our recent acquisition of PhD, which is performing in line with expectations."

For further information:

Science in Sport plc Stephen Moon, Chief Executive Officer Elizabeth Lake, Chief Financial Officer	[phone]
Liberum Capital Ltd Nominated adviser and broker Clayton Bush Chris Clarke James Greenwood	[phone]
Buchanan Communications Financial PR Mark Court Vicky Hayns Tilly Abraham	[phone] [e-mail]

Notes to Editors

About Science in Sport plc

Science in Sport plc is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands: PhD Nutrition, a premium protein brand targeting gym lifestyle and sports enthusiasts, and SiS, a leading brand among elite athletes and professional sports teams.

The two brands are sold internationally through multiple retail channels, both traditionally and online, including major supermarkets and high street chains, specialist sports retailers and e-commerce sites including Amazon and the brands' own websites.  They enable the Company to address the full breadth of the performance nutrition market currently estimated at approximately £10 billion worldwide.

PhD is one of the UK's leading protein brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since launch in 2005. The range now comprises powders, bars, flapjacks, drinks and other products including the high protein, low sugar range, PhD Smart. PhD is the exclusive sports nutrition supplier to David Lloyd Clubs and its brand ambassadors include rapper Bugzy Malone and WBA international champion Jordan Gill.

SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and endurance. SiS is the official sports nutrition supplier to many professional cycling teams and organisations including British Cycling, Cycling Australia, USA Cycling and USA Triathlon. SiS supplies more than 80 professional football clubs in the UK and is an official partner to British Triathlon and the Rock 'n' Roll Marathon Series. SiS brand ambassadors include Olympians Sir Chris Hoy MBE, Mark Cavendish MBE and Adam Peaty MBE.

Science in Sport is headquartered in London. Its shares joined the AIM market of the London Stock Exchange in August 2013 and trade under the ticker symbol SIS.

For further information, please visit www.scienceinsport.com

 

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