Signs Distribution Agreement with Shimano

RNS Number : 6889V

Science in Sport PLC

17 December 2013

 



For immediate release

17 December 2013

SCIENCE IN SPORT PLC

("SiS" or the "Company")

 Signs Distribution Agreement with Shimano

Science in Sport plc (AIM: SIS), a leading sports nutrition company, announces that it has signed an exclusive agreement with the European arm of Shimano, one of the world's largest cycling distributors and component manufacturers, for the distribution of SiS products in a select group of European countries.

This agreement, which has been signed with Shimano Europe Bike Holdings BV, marks a further step in the delivery of SiS's strategy to develop international sales and takes the SiS brand into Norway, Sweden, Finland and Poland for the first time.

The countries covered by the agreement, which begins on 1 May 2014, are France, Netherlands, Belgium, Luxembourg, Poland, Norway, Sweden and Finland. In these eight countries, Shimano distributes to a mix of independent bicycle dealers, sports retail chains and endurance sports retailers.

Shimano will be managing all sales, marketing, and customer service responsibilities for these regions.

Lennard Vis, Manager Marketing and Sales Support at Shimano Europe Bike Holdings BV, commented: "We are very excited about this partnership, and we are confident this is an important step in realizing our objectives and improving our position in the market. SiS's wide range of science-based nutrition products is a welcome addition to our portfolio, and we are happy to further strengthen our leading role in this way."

Stephen Moon, CEO of Science in Sport plc, commented: "We are delighted to sign this agreement with Shimano, one of the best known names in cycling and a company with unrivalled expertise in European sports retail. The agreement means that the SiS brand will benefit from a single distributor across a substantial part of Europe."

For further information:

Science in Sport plc	[phone]
Stephen Moon, CEO
Cenkos Securities	[phone]
Bobbie Hilliam - NOMAD and Broker
Buchanan	[phone]
Mark Court / Sophie McNulty / Fiona Henson
[e-mail]

About Science in Sport plc

Science in Sport plc is a leading sports nutrition company that develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts. SiS is a strong brand in the elite athlete community - in the 2012 London Olympics, 24 medal-winning athletes or teams used SiS products.

The SiS core product ranges include: SiS GO, comprising energy powders, isotonic gels, energy bars and hydration tablets; and SiS REGO, including protein-based recovery powders and bars. SiS products are sold in a range of retail channels, including specialist sport retailers, major grocers, high street retailers and e-commerce websites.

SiS is currently the official sports nutrition supplier to professional cycling teams Rapha Condor JLT, Belkin Pro Cycling, Madison Genesis, Pro Team Astana, Team Katusha and Trek. SiS is also currently the official supplier of sports drinks and sports nutrition to the GB Rowing Team. In addition, Olympians Sir Chris Hoy MBE, Mark Cavendish MBE and Helen Jenkins are Elite Sports Consultants and brand ambassadors.

SiS was founded in 1992 and is headquartered in Windsor, Berkshire. Its manufacturing facility is in Nelson, Lancashire.

SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS.

For further information, please visit www.scienceinsport.com

About SHIMANO

Over the past 90 years, SHIMANO have established themselves as the world's leading manufacturer of bike components thanks to their record for outstanding innovation and reliability in all conditions.

In 1921, Shozaburo Shimano set up the SHIMANO Iron Works and started producing bicycle freewheels. Within a decade, they were producing 30,000 single-speed freewheels a year and had already gained a reputation for quality by offering two free replacements in the event of product failure.

Throughout the years SHIMANO has grown to a company that stands for reliability, functionality, quality, and innovation.

 

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