RNS REACH |
2 May 2019 |
SCIENCE IN SPORT PLC
("SiS", "Company" or "Group")
SiS: Exclusive Nutrition Provider to Team INEOS
Science in Sport plc (AIM: SIS), the premium performance nutrition company serving elite athletes, sports enthusiasts and the gym lifestyle community, announces that its SiS brand has been appointed as exclusive nutrition provider to Team INEOS, the internationally acclaimed cycling team formerly known as Team Sky.
Team INEOS includes the Tour de France-winning cyclists Chris Froome and Geraint Thomas and elite rider Egan Bernal. The team will have dedicated support from SiS to optimise performance during training, racing and recovery and have access to a full range of SiS products including Beta Fuel, GO Isotonic Energy Gels and GO Energy Bars.
Team INEOS, which launched yesterday under new owner INEOS Group, has committed to an enlarged budget to support the team in its global ambitions. SiS and Team INEOS will work closely to create innovative performance solutions to fuel the team through its racing calendar, which starts today with the Tour de Yorkshire. The team's second race follows later this month with the Giro D'Italia, starting on 11 May 2019.
SiS was formerly official nutrition partner to Team Sky in a collaboration that led to significant breakthroughs in sports nutrition, particularly in developing innovative methods to fuel and hydrate athletes to enable maximum performance.
David Brailsford, Team Principal for Team INEOS, commented:
"We developed a great partnership with Science in Sport during our time as Team Sky. They understand how crucial it is in our sport to get a nutrition and fuelling strategy correct - and, just as importantly, are always striving to raise the bar. As we embark on a new, exciting chapter as Team INEOS, we'll continue to enable our riders to perform at their best - both in training and on race day. Having the best partners is very much a part of that, and we look forward to building on our relationship with SiS and achieving more in the future with them as Team INEOS."
Stephen Moon, Science in Sport's Chief Executive Officer, commented:
"We are tremendously excited by the opportunity to support Team INEOS as exclusive nutrition provider and to continue our involvement with the world's most successful cycling team. We look forward to contributing to the further success of the team by further driving the performance of these elite athletes through continual innovation in their nutrition."
For further information:
Science in Sport plc Stephen Moon, Chief Executive Officer |
+44 (0) 20 7400 3700 |
Liberum Capital Ltd Clayton Bush |
+44 (0) 20 3100 2000 |
Buchanan Communications Mark Court |
+44 (0) 20 7466 5000 |
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Notes to Editors
About Science in Sport plc
Science in Sport plc is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands: PhD Nutrition, a premium protein brand targeting gym lifestyle and sports enthusiasts, and SiS, a leading brand among elite athletes and professional sports teams.
The two brands are sold internationally through multiple retail channels, both traditionally and online, including major supermarkets and high street chains, specialist sports retailers and e-commerce sites including Amazon and the brands' own websites. They enable the Company to address the full breadth of the performance nutrition market currently estimated at approximately £10 billion worldwide.
PhD is one of the UK's leading protein brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since launch in 2005. The range now comprises powders, bars, flapjacks, drinks and other products including the high protein, low sugar range, PhD Smart. PhD is the exclusive sports nutrition supplier to David Lloyd Clubs and its brand ambassadors include rapper Bugzy Malone and WBA international champion Jordan Gill.
SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and endurance. SiS is the official sports nutrition supplier to many professional cycling teams and organisations including British Cycling, Cycling Australia, USA Cycling and USA Triathlon. SiS supplies more than 80 professional football clubs in the UK and is an official partner to British Triathlon and the Rock 'n' Roll Marathon Series. SiS brand ambassadors include Olympians Sir Chris Hoy MBE, Mark Cavendish MBE and Adam Peaty MBE.
Science in Sport is headquartered in London. Its shares joined the AIM market of the London Stock Exchange in August 2013 and trade under the ticker symbol SIS.
For further information, please visit www.scienceinsport.com