CFO Appointment

Seeing Machines Limited
15 October 2007


                                      


15 October 2007

                            Seeing Machines Limited
                      ('Seeing Machines' or the 'Company')


                   SEEING MACHINES ANNOUNCES CFO APPOINTMENT


Seeing Machines (AIM:SEE), a leading developer of advanced computer based
imaging software systems, announces today the appointment of Mr Christopher
McKee as Chief Financial Officer, commencing on 19 November 2007. Mr McKee holds
MBA and B.Comm qualifications and has been a Member of the Institute of
Chartered Accountants in Australia since 1990.


Prior to joining Seeing Machines Mr McKee was Asean Regional Financial
Controller for Hyder Consulting Pty Limited, the Australian subsidiary of Hyder
Consulting plc a UK listed engineering consulting company (HYC.L). In this role
he was responsible for key financial aspects of the group's Asean operations
through Australia, New Zealand, Vietnam and Singapore (with Australian turnover
in the 2007 year of A$90 million and employing over 600 staff) and reporting
into the UK listed parent company. Prior to Hyder Consulting P/L Mr McKee had a
wide range of industry experience, including accommodation services, large
hotels and aged care facilities, and roles with international chartered
accounting firms Price Waterhouse and Priestly and Morris.


Dr Nick Cerneaz, CEO of Seeing Machines commented: 'The addition of Chris to the
Seeing Machines team adds a depth of experience and knowledge that greatly
strengthens our efforts to drive the Company forward. His experience as both a
financial and strategic business manager through a number of senior and very
commercially focussed roles across international markets, coupled with his
background of Chartered Accountancy and an MBA bring significant new skills to
the Company's management team. We are very pleased to welcome Chris to Seeing
Machines, especially at this time as we continue to progress the
commercialization of our technology portfolio.'





Further information about Seeing Machines can be obtained from the company
website www.seeingmachines.com.


--- ENDS ---


Enquiries:
Seeing Machines Limited   Insinger de Beaufort   Parkgreen Communications
Nick Cerneaz, CEO         Peter Ward             Justine Howarth
                          Chris Caldwell         Erica Nelson
[phone]       [phone]   [phone]
www.seeingmachines.com


Notes to editors:



About Seeing Machines


Seeing Machines is an award winning Technology Company which focuses on vision
based human machine interfaces. Formed in 2000 in Canberra, Australia, Seeing
Machines' purpose is to commercialise its computer-vision across a range of
industries and applications.

Seeing Machines deliver advanced computer vision solutions for researches and
developers in human factors, transportation safety, computer human interaction,
robotics, medical research and psychology. The flagship product faceLAB(R)
provides an automated and contact-free gaze and head tracking technology, it
solves the problem of observing human behaviour naturally, non-intrusively and
with a high degree of accuracy and usability. Building on these unique face
tracking and pupil measurement and monitoring capabilities, the TrueField
Analyzer(R) is a development undertaken by Seeing Machines in partnership with
colleagues from the Research School of Biological Sciences (RSBS) at the
Australian National University (ANU).

The TrueField Analyzer(R) offers a new objective method to help doctors diagnose
and manage a range of eye diseases including glaucoma, age related macular
degeneration and diabetic retinopathy. Glaucoma affects about 2-3% of the
population over 40 years of age and is a leading source of blindness. Unlike
most other devices available to the clinician the TrueField Analyzer is a
completely objective test and it is quick and easy for patients and technicians
alike. The device measures both eyes concurrently and due to the reliability
that arises from the objective nature of the test, it has the potential to
become a new standard in the measurement of visual field defects and thus in the
diagnosis and management of disease such as glaucoma.

More generally Seeing Machines' computer vision systems are able to measure the
orientation and position of a human head, estimate eye-gaze direction, detect
eye blinks and track other facial features. This functionality is achieved
entirely though visual means, using video cameras connected to advanced image
processing software, with no attachments required on the subject. Products such
as faceLAB(R) are designed to allow human factors researchers and designers to
assess the interaction of an operator in an environment and this finds
application in designing operator environments, such as cockpits for cars,
trucks, trains, and aeroplanes for instance, and other industrial design
applications, as well as medical and psychological research situations. The
technology also has application in monitoring automobile drivers and if it
detects drowsiness or that the driver is distracted and their attention has been
diverted from the road, an alarm can be raised to alert the driver to either
pull over and rest in the case of drowsiness or to pay more attention to the
road.

The systems work in real-time, enabling the behaviour of subjects to be tracked
in real-time. This technology is paving the way in promoting safer driving
conditions and works to enhance the driving experience and to eliminate
accidents caused through driver drowsiness or distraction.

There are many different sectors that can benefit from this revolutionary
software, for which it has been developed, including: automotive; academic
research; medicine/healthcare; defence; autostereoscopy (next generation
displays); sport; and games.



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