NORTH AMERICAN OPERATION

Seeing Machines Limited
07 May 2008



7 May 2008

                            Seeing Machines Limited
                      ('Seeing Machines' or the 'Company')

              SEEING MACHINES ESTABLISHES NORTH AMERICAN OPERATION


Seeing Machines (AIM: SEE), a leading developer of advanced computer-based
imaging software systems, announces that it has established an operation in
North America with the incorporation of a US subsidiary Seeing Machines, Inc.
and the appointment of Mr Dean Croke as Vice President, North American
Automotive Business.

The North American office has been established to enable the Company to more
readily pursue commercial opportunities in this region particularly for the
Driver State Sensor (DSS) product and also to better support it's North American
customers.  The US presence will also be of benefit for the faceLAB(R) and the
faceAPI businesses as these products are sold extensively into the North
American markets.

Mr Croke has significant experience in the commercial transportation sector both
in North America and Australia.  Mr Croke is a specialist in and recognized
internationally in the fields of:

  •  fatigue management with expert knowledge of sleep science;

  •  fatigue risk management and human performance;

  •  insurance and risk management in the commercial transport sector;

  •  business intelligence including predictive modelling technologies in
     commercial transportation;


Prior to joining Seeing Machines Mr Croke was Senior Vice President and Chief
Product Architect for FleetRisk Advisors where he directed the company's
Business Intelligence consulting activities.  Prior to this he held several
insurance industry roles in the US and Australia and from 1996 to 1999 he was
General Manager of the Australian Trucking Association.


Dr Nick Cerneaz, CEO of Seeing Machines commenting on the establishment of the
US operation and the appointment of Mr Croke said: 'Dean is an outstanding
addition to the Seeing Machines team and he will enable us to really move
forward with our commercialisation efforts in North America and for the DSS in
particular.  He is the perfect fit for the role given his wide experience and
standing in the commercial transport sector with regards fatigue and risk
management.  The North American operation further formalizes our long standing
business activities in the region which commenced in 2001.  In addition to
accelerating the significant commercialization opportunities across our complete
range of products this new office will also provide enhanced support services
for our existing customers. We are very excited about this development and look
forward to meeting the expanded opportunities in this region.'


Further information about Seeing Machines can be obtained from the Company web
site: www.seeingmachines.com.


--- ENDS ---



Enquiries:

Seeing Machines Limited   Grant Thornton Corporate Finance  Parkgreen Communications
Nick Cerneaz, CEO         Fiona Owen                        Justine Howarth
[phone]       [phone]              [phone]
www.seeingmachines.com


Notes to editors:

About Seeing Machines

Seeing Machines is an award winning Technology Company which focuses on vision
based human machine interfaces.  Formed in 2000 in Canberra, Australia, Seeing
Machines' purpose is to commercialise its computer-vision across a range of
industries and applications.

Seeing Machines deliver advanced computer vision solutions for researches and
developers in human factors, transportation safety, computer human interaction,
robotics, medical research and psychology.  The flagship product faceLAB(R)
provides an automated and contact-free gaze and head tracking technology, it
solves the problem of observing human behaviour naturally, non-intrusively and
with a high degree of accuracy and usability.  Building on these unique face
tracking and pupil measurement and monitoring capabilities, the TrueField
Analyzer(R) is new medical device to assist clinicians detect and manage eye
diseases such as glaucoma.

The TrueField Analyzer(R) offers a new objective method to help doctors diagnose
and manage a range of eye diseases including glaucoma, age related macular
degeneration and diabetic retinopathy.   Glaucoma affects about 2-3% of the
population over 40 years of age and is a leading source of blindness.   Unlike
most other devices available to the clinician the TrueField Analyzer is a
completely objective test and it is quick and easy for patients and technicians
alike.  The device measures both eyes concurrently and due to the reliability
that arises from the objective nature of the test, it has the potential to
become a new standard in the measurement of visual field defects and thus in the
diagnosis and management of disease such as glaucoma.

More generally Seeing Machines' computer vision systems are able to measure the
orientation and position of a human head, estimate eye-gaze direction, detect
eye blinks and track other facial features. This functionality is achieved
entirely though visual means, using video cameras connected to advanced image
processing software, with no attachments required on the subject.  Products such
as faceLAB(R) are designed to allow human factors researchers and designers to
assess the interaction of an operator in an environment and this finds
application in designing operator environments, such as cockpits for cars,
trucks, trains, and aeroplanes for instance, and other industrial design
applications, as well as medical and psychological research situations.  The
technology has been developed into the Driver State Sensor (DSS2) product for
application in monitoring vehicle drivers and if it detects drowsiness (fatigue)
or that the driver is distracted and their attention has been diverted from the
road, alarms are raised to alert the driver to these events.  In larger
deployments, such as in fleet and mining equipment operations, the data is
available in both real-time and off-line modes for fleet management, driver
training and awareness programs

The systems work in real-time, enabling the behaviour of subjects to be tracked
in real-time.  This technology is paving the way in promoting safer driving
conditions and works to enhance the driving experience and to eliminate
accidents caused through driver drowsiness or distraction.

There are many different sectors that can benefit from this revolutionary
software, for which it has been developed, including: automotive; academic
research; medicine/healthcare; defence; autostereoscopy (next generation
displays); sport; and games.

www.seeingmachines.com




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