New Contract Win

RNS Number : 3345V

Silver Bullet Data Services Grp PLC

13 December 2021

 

13 December 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

New Contract Win

Silverbullet, a provider of digital transformation services and products, is pleased to announce that it has entered into a further significant agency contract in respect of its '4D' product with Equmedia XL ("Equmedia").

Equmedia, based in Madrid, is one of the largest independent media and marketing agency in Spain , managing approximately €200m of media billings annually and servicing more than 150 clients.

4D will now be the preferred partner for Equmedia in relation to contextual solutions, supporting its clients' migration from the utilisation of third-party cookies to first-party-driven data contextual insights and targeting.

The Equmedia contract enables the 4D product to be utilised across Equmedia's client base and is a further step in the roll out of 4D across multiple geographies and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.

Ian James, Chief Executive Officer of Silverbullet, commented:

" Extending 4D into the Spanish market with such a scaled and established agency such as Equmedia is a further endorsement of the strength of the 4D offering. We are delighted with the traction and performance so far and look forward to scaling activities over the course of 2022 across the Equmedia client base."

For further information please contact:

Silverbullet	via IFC
Ian James (CEO)
Strand Hanson Limited - Financial and Nominated Adviser	0207 409 3494
James Spinney / James Bellman / James Dance
Oberon Capital - Broker	0203 179 5344
Mike Seabrook / Robert Hayward
IFC Advisory	020 3934 6630
Graham Herring / Tim Metcalfe / Florence Chandler	07793 839 024

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018.

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of third-party cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2022. 

Headquartered in London, the Group employs 66 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.

 

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