Directors' Dealings

St.Ives PLC
23 November 1999


                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    MILES EMLEY

3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

    DIRECTOR'S SHAREHOLDING

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    N/A

7)  Number of shares/amount of
    stock acquired

    N/A

8)   ( N/A   % )
    of issued Class

9)  Number of shares/amount
    of stock disposed

    N/A

10)  (N/A   % )
   of issued Class

11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

     N/A

16) Total percentage holding of issued class following this notification

     N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    28 OCTOBER 1999

18) Period during which or date on which exercisable

    27 OCT 2002 - 27 OCT 2006

19) Total amount paid (if any) for grant of the option

    £1.00

20) Description of shares or debentures involved: class, number.

    40,000 OPTIONS OVER ORDINARY SHARES

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

     558.0P

22) Total number of shares or debentures over which options held
    following this notification

     360,000 EXECUTIVE OPTIONS

23) Any additional information

    INVITATION TO PARTICIPATE ANNOUNCED 1.11.99

24) Name of contact and telephone number for queries

    FIONA RECKER 020 7928 8844

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification......23 NOVEMBER 1999........



                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    WAYNE ANGSTROM

3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

    DIRECTOR'S SHAREHOLDING

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    N/A

7)  Number of shares/amount of
    stock acquired

    N/A

8)   ( N/A   % )
    of issued Class

9)  Number of shares/amount
    of stock disposed

    N/A

10)  (N/A   % )
   of issued Class

11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

     N/A

16) Total percentage holding of issued class following this notification

     N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    28 OCTOBER 1999

18) Period during which or date on which exercisable

    27 OCT 2002 - 27 OCT 2006

19) Total amount paid (if any) for grant of the option

    £1.00

20) Description of shares or debentures involved: class, number.

    25,000 OPTIONS OVER ORDINARY SHARES

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

     558.0P

22) Total number of shares or debentures over which options held
    following this notification

     155,000 EXECUTIVE OPTIONS

23) Any additional information

    INVITATION TO PARTICIPATE ANNOUNCED 1.11.99

24) Name of contact and telephone number for queries

    FIONA RECKER 020 7928 8844

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification......23 NOVEMBER 1999........



                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    BRIAN EDWARDS

3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

    DIRECTOR'S SHAREHOLDING

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    N/A

7)  Number of shares/amount of
    stock acquired

    N/A

8)   ( N/A   % )
    of issued Class

9)  Number of shares/amount
    of stock disposed

    N/A

10)  (N/A   % )
   of issued Class

11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

     N/A

16) Total percentage holding of issued class following this notification

     N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    28 OCTOBER 1999

18) Period during which or date on which exercisable

    27 OCT 2002 - 27 OCT 2006

19) Total amount paid (if any) for grant of the option

    £1.00

20) Description of shares or debentures involved: class, number.

    35,000 OPTIONS OVER ORDINARY SHARES

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

     558.0P

22) Total number of shares or debentures over which options held
    following this notification

     175,000 EXECUTIVE OPTIONS

23) Any additional information

    INVITATION TO PARTICIPATE ANNOUNCED 1.11.99

24) Name of contact and telephone number for queries

    FIONA RECKER 020 7928 8844

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification......23 NOVEMBER 1999........



                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    GARY ICETON

3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

    DIRECTOR'S SHAREHOLDING

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    N/A

7)  Number of shares/amount of
    stock acquired

    N/A

8)   ( N/A   % )
    of issued Class

9)  Number of shares/amount
    of stock disposed

    N/A

10)  (N/A   % )
   of issued Class

11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

     N/A

16) Total percentage holding of issued class following this notification

     N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    28 OCTOBER 1999

18) Period during which or date on which exercisable

    27 OCT 2002 - 27 OCT 2006

19) Total amount paid (if any) for grant of the option

    £1.00

20) Description of shares or debentures involved: class, number.

    25,000 OPTIONS OVER ORDINARY SHARES

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

     558.0P

22) Total number of shares or debentures over which options held
    following this notification

     70,000 EXECUTIVE OPTIONS

23) Any additional information

    INVITATION TO PARTICIPATE ANNOUNCED 1.11.99

24) Name of contact and telephone number for queries

    FIONA RECKER 020 7928 8844

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification......23 NOVEMBER 1999........



                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    RAY MORLEY

3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

    DIRECTOR'S SHAREHOLDING

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    N/A

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    N/A

7)  Number of shares/amount of
    stock acquired

    N/A

8)   ( N/A   % )
    of issued Class

9)  Number of shares/amount
    of stock disposed

    N/A

10)  (N/A   % )
   of issued Class

11) Class of security

    N/A

12) Price per share

    N/A

13) Date of transaction

    N/A

14) Date company informed

    N/A

15) Total holding following this notification

     N/A

16) Total percentage holding of issued class following this notification

     N/A

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    28 OCTOBER 1999

18) Period during which or date on which exercisable

    27 OCT 2002 - 27 OCT 2006

19) Total amount paid (if any) for grant of the option

    £1.00

20) Description of shares or debentures involved: class, number.

    20,000 OPTIONS OVER ORDINARY SHARES

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

     558.0P

22) Total number of shares or debentures over which options held
    following this notification

     80,000 EXECUTIVE OPTIONS

23) Any additional information

    INVITATION TO PARTICIPATE ANNOUNCED 1.11.99

24) Name of contact and telephone number for queries

    FIONA RECKER 020 7928 8844

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification......23 NOVEMBER 1999........