Directors' Notification of Dealing in Shares

St. Ives PLC
9 August 2000



                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

ST IVES PLC


2)  NAME OF DIRECTOR

WAYNE ANGSTROM


3)  Please state whether notification indicates that it is in respect of
    holding of the Director named in 2 above or holding of that person's
    spouse or children under the age of 18 or in respect of a non-beneficial
    interest

HOLDING OF A DIRECTOR


4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

WAYNE ANGSTROM

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)


N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary


EXERCISE OF AN EXECUTIVE SHARE OPTION

7)  Number of shares/amount of
    stock acquired

50,000


8)   ( 0.05% )
    of issued Class

9)  Number of shares/amount
    of stock disposed

N/A


10)  (  N/A % )
   of issued Class


11) Class of security

ORDINARY


12) Price per share

PLEASE SEE BELOW


13) Date of transaction

09.08.2000


14) Date company informed

09.08.2000



15) Total holding following this notification



16) Total percentage holding of issued class following this notification



     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES


17) Date of grant

N/A


18) Period during which or date on which exercisable

N/A


19) Total amount paid (if any) for grant of the option

N/A


20) Description of shares or debentures involved: class, number.

N/A

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

N/A

22) Total number of shares or debentures over which options held
    following this notification

N/A

23) Any additional information



24) Name of contact and telephone number for queries

FIONA RECKER   0207 928 8844 EXT 348


25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification........ 9 AUGUST 2000 .......



ST IVES PLC EXECUTIVE SHARE OPTION SCHEMES
WAYNE ANGSTROM - COST OF SHARES
EXERCISE COSTS DATED 01.08.2000


ST IVES PLC EXECUTIVE SHARE OPTION SCHEME 1985 (UNAPPROVED)


Surname             Employing         Date of    Option     No of     Cost in
                    Company           Grant      Price      Options   Sterling
                                                 at Grant   Granted
                                                     £                   £

Angstrom     W     St Ives plc/Inc    20.11.92    £2.92     30,000    87,699




ST IVES OVERSEAS EXECUTIVE SHARE OPTION SCHEME 1992
                                                 
Surname             Employing         Date of     Option    No of     Cost in
                    Company           Grant       Price     Shares   Sterling
                                                     £      Granted     £

Angstrom     W     St Ives plc/Inc   20.11.94     £3.20     20,000    64,000



                                          £
                         TOTAL COST    151,699