Holding in Company

St. Ives PLC
30 August 2000

                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

FIDELITY INVESTMENTS

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

PLEASE SEE BELOW LETTER

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

PLEASE SEE BELOW LETTER

5)   Number of shares/amount of stock acquired.

N/A

6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed

627,695

8)   ( 0.605 %) of issued Class

9)   Class of security

ORDINARY SHARES OF 10p EACH

10)  Date of transaction

NOT KNOWN

11)  Date company informed

25.08.2000

12)  Total holding following this notification

2,699,026
               
              
13)  Total percentage holding of issued class following this notification

2.60%

14)  Any additional information

N/A

15)  Name of contact and telephone number for queries

FIONA RECKER
0207 928 8844 EXT. 348

16)  Name and signature of authorised company official responsible for 
     making this notification

                                         PHILIP HARRIS, COMPANY SECRETARY
     Date of Notification ...............29.08.00.........

SCHEDULE A

SECURITY:  ST. IVES PLC                         CLOSING AMENDMENT  1

                  SHARES HELD  MANAGEMENT    NOMINEE/REGISTERED NAME
                                COMPANY
(ORDINARY 
 SHARES)
                   17,205      FISL         CLYDESDALE BANK (HEAD OFFICE)
                                            NOMINEES LIMITED

                  149,730      FPM          BANKERS TRUST

                  198,987      FPM          CHASE NOMINEES LTD  

                  169,700      FPM          HSBC CLIENT HOLDINGS NOMINEE (UK)
                                            LIMITED

                   74,643      FPM          CITIBANK

                  462,900      FPM          NORTRUST NOMINEES LTD

                   34,584      FIL          BANKERS TRUST

                   46,600      FIL          MSS NOMINEES LTD

                  307,090      FIL          NORTRUST NOMINEES LTD

                  169,100      FIL          STATE STREET NOMINEES LTD

                  790,809      FIL          RBS TRUST BANK

                  252,678      FIL          BANK OF NEW YORK EUROPE

                   25,000      FIL          CHASE NOMINEES LTD

TOTAL ORDINARY
SHARES          2,699,026

CURRENT OWNERSHIP
PERCENTAGE:         2.59%

SHARES IN ISSUE:  104,129,168

CHANGE IN HOLDINGS
SINCE LAST FILING:  (627,695) ORDINARY SHARES