Holding in Company

St. Ives PLC
12 October 2000

                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

PRUDENTIAL PLC

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

PLEASE SEE LETTER OF NOTIFICATION BELOW

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

PLEASE SEE SCHEDULES BELOW


5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class

9)   Class of security


ORDINARY SHARES OF 10P EACH

10)  Date of transaction



11)  Date company informed


12 OCTOBER 2000

12)  Total holding following this notification


6,591,549
               
              
13)  Total percentage holding of issued class following this notification


6.32%

14)  Any additional information

TOTAL INTEREST, BENEFICIAL (NOTIFIABLE) AND NON-BENEFICIAL IS 10,269,392 SHARES,
I.E. 9.86%


15)  Name of contact and telephone number for queries

PHILIP HARRIS   
0207 928 8844  EXTN 337

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ...12 OCTOBER 2000..........................


LETTER TO:   ST IVES PLC
DATE:        10 OCTOBER 2000

COMPANIES ACT 1985
DISCLOSURES OF INTEREST IN VOTING SHARES

In reply to your recent request, and in compliance with Part VI of the above
Act, as amended, I can confirm that the notifiable interest of Prudential plc,
in the following class of voting share in your company is as specified below.

Please be advised that our notifiable interest is the 6.32% figure.

LETTER FROM:  M&G INVESTMENT MANAGEMENT LIMITED

NOTIFIABLES
SEDOL:    0768900
CLIENT FUND REPORTING GROUP:  PPMB
ST IVES 0768900 ORD GBP0.10

SHARES IN ISSUE    REGISTERED HOLDER                  CURRENT   HOLDING
                                                      HOLDING     %

 104,140,338       M&G (LOMBARD ST) NOMS AA            275,000    0.26
                   M&G (LOMBARD ST) NOMS HB             66,500    0.06
                   PPMCLT HSBC GIS NOM(UK) SALI         68,000    0.06
                   PRUCLT HSBC GIS NOM(UK) PAC AC    6,026,953    5.78
                   PRUCLT HSBC GIS NOM(UK) PHL AC      145,296    0.13
                   PRUCLT HSBC GIS NOM(UK) PPL AC        9,800    0.00

 104,140,338                                         6,591,549    6.32


NOTIFIABLES
SEDOL:  0768900
CLIENT FUND REPORTING GROUP:  PPMI
ST IVES  0768900 ORD GBP0.10

SHARES IN ISSUE    REGISTERED HOLDER                   CURRENT   HOLDING
                                                       HOLDING     %

 104,140,338       CHASE NOMS LT A/C 14914             429,308    0.41
                   CHASE NOMS LTD                       27,000    0.02
                   CHASE NOMS LTD A/C 14915             96,850    0.09
                   CLYDESDALE BK (H.OFF) NOMS LTD      617,785    0.59
                   CLYDESDALE BK NOMS LTD MGF          544,000    0.52
                   CLYDESDALE BK NOMS LTD MGH          266,000    0.25
                   CLYDESDALE BK NOMS LTD MGT            3,900    0.00
                   M&G (LOMBARD ST) NOMS AA            275,000    0.26
                   M&G (LOMBARD ST) NOMS HB             66,500    0.06
                   PPMCLT HSBC GIS NOM(UK) SALI         68,000    0.06
                   PRUCLT HSBC GIS NOM(UK) PAC AC    6,026,953    5.78
                   PRUCLT HSBC GIS NOM(UK) PHL AC      145,296    0.13
                   PRUCLT HSBC GIS NOM(UK) PPL AC        9,800    0.00
                   PRUCLT HSBC GIS NOM(UK) SAL AC        6,300    0.00
                   SCOT AM MANAGED INDEX TRUST           4,200    0.00
                   THE BANK OF N.Y (NOMS) LTD        1,682,500    1.61

 104,140,338                                        10,269,392    9.86