Holding in Company

St. Ives PLC
25 January 2001

                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

     ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     PRUDENTIAL PLC (INCLUDES M&G)

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     SEE LETTER & SCHEDULE BELOW

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

     SEE LETTER & SCHEDULE BELOW

5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class

9)   Class of security

     ORDINARY SHARES OF 10p EACH 

10)  Date of transaction



11)  Date company informed

     25 JANUARY 2001

12)  Total holding following this notification

     10,556,610
              
13)  Total percentage holding of issued class following this notification

     10.13%

14)  Any additional information

     SHARE CAPITAL - 104,192,073

15)  Name of contact and telephone number for queries

     P C HARRIS, SECRETARY - 020 7928 8844

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification .25 JANUARY 2001


LETTER TO ST IVES PLC

COMPANIES ACT 1985 (as amended): Disclosure of Interests in Shares

In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act')
we write to inform you that Prudential plc and certain of its subsidiary
companies have a notifiable interest in the issued share capital of your company
as detailed in the schedule below.

For the purposes of S210 of the Act, the address for those companies identified
in the schedule below is Laurence Pountney Hill London EC4R OHH.

NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10 
AS AT 24 JANUARY 2001

Percentage holdings are calculated using an issued share capital of 104,191,811
ORD GBP0.10 shares

                Registered Holder                Holding       %
Prudential Plc                                10,556,610     10.13   Total      
                                                                     Notifiable
                                                                     Interest
                CHASE NOMS LT A/C 14914          429,308
                CHASE NOMS LTD                    27,000
                CHASE NOMS LTD A/C 14915          96,850
                CLYDESDALE BK (H.OFF) NOMS LTD   617,785
                CLYDESDALE BK NOMS LTD MGF       606,500
                CLYDESDALE BK NOMS LTD MGH       266,000
                CLYDESDALE BK NOMS LTD MGT         7,700      
                GUERNSEY NOMS LTD GP470           48,000
                M&G (LOMBARD ST) NOMS AA         275,000
                M&G (LOMBARD ST) NOMS FPE        121,000
                M&G (LOMBARD ST) NOMS H           46,000
                M&G (LOMBARD ST) NOMS HB          66,500
                MAGIM HSBC GIS NOM(UK) SALI       68,000
                PRUCLT HSBC GIS NOM(UK) PAC AC 6,026,953
                PRUCLT HSBC GIS NOM(UK) PHL AC   145,296
                PRUCLT HSBC GIS NOM(UK) PDL AC     9,800
                RBSTB NOMINEES LIMITED            12,218
                SCOT AM MANAGED INDEX TRUST        4,200
                THE BANK OF NY (NOMS) LTD      1,682,500



                Registered Holder                Holding       %  
M&G Group Limited                             10,544,392     10.12   Total
                                                                     Notifiable
                                                                     Interest 
                CHASE NOMS LT A/C 14914          429,308
                CHASE NOMS LTD                    27,000
                CHASE NOMS LTD A/C 14915          96,850
                CLYDESDALE BK (H.OFF) NOMS LTD   617,785
                CLYDESDALE BK NOMS LTD MGF       606,500
                CLYDESDALE BK NOMS LTD MGH       266,000
                CLYDESDALE BK NOMS LTD MGT         7,700
                GUERNSEY NOMS LTD GP470           48,000
                M&G (LOMBARD ST) NOMS AA         275,000
                M&G (LOMBARD ST) NOMS FPE        121,000
                M&G (LOMBARD ST) NOMS H           46,000
                M&G (LOMBARD ST) NOMS HB          66,500
                MAGIM HSBC GIS NOM(UK) SALI       68,000
                PRUCLT HSBC GIS NOM(UK) PAC AC 6,026,953
                PRUCLT HSBC GIS NOM(UK) PHL AC   145,296
                PRUCLT HSBC GIS NOM(UK) PDL AC     9,80O
                SCOT AM MANAGED INDEX TRUST        4,200
                THE BANK OF NY (NOMS) LTD      1,682,500


                Registered Holder                Holding       %
M&G Investment                                                        Total
Management Limited                            10,536,592     10.11   Notifiable
                                                                     Interest
                CHASE NOMS LT A/C 14914          429,308
                CHASE NOMS LTD                    27,000
                CHASE NOMS LTD A/C 14915          96,850
                CLYDESDALE BK (H.OFF) NOMS LTD   617,785
                CLYDESDALE BK NOMS LTD MGF       606,500
                CLYDESDALE BK NOMS LTD MGH       266,000
                GUERNSEY NOMS LTD GP470           48,000
                M&G (LOMBARD ST) NOMS AA         275,000
                M&G (LOMBARD ST) NOMS FPE        121,000
                M&G (LOMBARD ST) NOMS H           46,000
                M&G (LOMBARD ST) NOMS HB          66,500
                MAGIM HSBC GIS NOM(UK) SALI       68,000
                PRUCLT HSBC GIS NOM(UK) PAC AC 6,026,953
                PRUCLT HSBC GIS NOM(UK) PHL AC   145,296
                PRUCLT HSBC GIS NOM(UK) PDL AC     9,800
                SCOT AM MANAGED INDEX TRUST        4,200
                THE BANK OF NY (NOMS) LTD      1,682,500


                Registered Holder                Holding       %
M&G Limited                                   10,544,392     10.12    Total
                                                                      Notifiable
                                                                      Interest
                CHASE NOMS LT A/C 14914          429,308
                CHASE NOMS LTD                    27,000
                CHASE NOMS LTD A/C 14915          96,850
                CLYDESDALE BK (H.OFF) NOMS LTD   617,785
                CLYDESDALE BK NOMS LTD MGF       606,500
                CLYDESDALE BK NOMS LTD MGH       266,000
                CLYDESDALE BK NOMS LTD MGT         7,700      
                GUERNSEY NOMS LTD GP470           48,000
                M&G (LOMBARD ST) NOMS AA         275,000
                M&G (LOMBARD ST) NOMS FTE        121,000
                M&G (LOMBARD ST) NOMS H           46,000
                M&G (LOMBARD ST) NOMS HB          66,500
                MAGIM HSBC GIS NOM(UK) SALI       68,000
                PRUCLT HSBC GIS NOM(UK) PAC AC 6,026,953
                PRUCLT HSBC GIS NOM(UK) PHL AC   145,296
                PRUCLT HSBC GIS NOM(UK) PDL AC     9,800
                SCOT AM MANAGED INDEX TRUST        4,200
                THE BANK OF NY (NOMS) LTD      1,682,500


                Registered Holder                Holding        %   
The Prudential Assurance                       6,104,753       5.85   Total
Company Limited                                                       Notifiable
                                                                      Interest
                MAGIM HSBC GIS NOM(UK) SALI       68,000
                PRUCLT HSBC GIS NOM(UK) PAC AC 6,026,953
                PRUCLT HSBC GIS NOM(UK) PPL AC     9,800
                 

FROM M&G INVESTMENT MANAGEMENT LIMITED