Holding in Company

St. Ives PLC
29 January 2001



                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

ST IVES PLC


2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

AXA SA AND SUBSIDIARY COMPANIES


3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

PLEASE SEE BELOW, LETTER OF NOTIFICATION


4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

PLEASE SEE BELOW, LETTER OF NOTIFICATION


5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class



7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class



9)   Class of security

ORDINARY SHARES OF 10p EACH


10)  Date of transaction



11)  Date company informed

29 JANUARY 2001


12)  Total holding following this notification

4,027,834
               
              
13)  Total percentage holding of issued class following this notification

3.86%


14)  Any additional information



15)  Name of contact and telephone number for queries

AMANDA PRICE 020 7928 8844


16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ... 29 JANUARY 2001 ..



LETTER TO: ST IVES plc

NOTIFICATION OF INTEREST(S) IN SHARES UNDER SECTION 198 COMPANIES ACT 1985 
('THE ACT')

ST IVES plc

This notification supersedes any previous notification from AXA Investment
Managers UK Ltd*.

We are writing on behalf of AXA S.A. of 40 rue du Colisee, 75008 Paris and its
subsidiaries who are deemed to have an interest in these shares.

AXA S.A. knows that they were interested in 4,027,834 ord 10p shares in the
104,191,811 share capital immediately after the time when the obligation of
disclosure arose pursuant to section 198 of the Act.  These shares are
represented by a material interest of 4,023,815 shares (3.86%) and a
non-material interest of 4,019 shares (0.01%).

The identity of each registered holder of the shares to which this notice
relates, so far as known to AXA Investment Managers UK Ltd, as at 26/01/01,
is as per the Appendix below.

This notification of change is due to an increase in the material holdings from
2.92% to 3.86%.


* W.e.f 6 Mar 2000 AXA Sun Life Investment Management Ltd changed its name to
  AXA Investment Managers UK Ltd.

LETTER FROM: AXA INVESTMENT MANAGERS UK LTD.


                       DISCLOSURE OF INTEREST IN SHARES OF
        APPENDIX - NOTICE UNDER SECTION 198 OF THE COMPANIES ACT 1985
                            ST IVES plc ord 10p shares


 Total number shares held as at 26/01/01 was 4,027,834 the breakdown of which   
                           is set out below:


Name of the            Number of    Particulars of       Registered as
Company/Fund           Shares       Beneficial owners

AXA UK Investment          4,019    Trustees of AXA UK   HSBC Global Custody
Co ICVC UK Tracker                  Investment Co ICVC   Nominee (UK) Limited
Fund                                UK Tracker Fund      a/c 845315
(Non Material)

Sun Life Assurance      1,689,000   Sun Life Assurance   HSBC Global Custody
Society Plc                         Society Plc          Nominee (UK) Limited
(Material)                                               a/c 776934

Sun Life Pensions          20,000   Sun Life Pensions    Smith & Williamson
Management Ltd                      Management Ltd       Nominees Limited
(Material)                                               a/c S66

Sun Life Pensions          54,815   Sun Life Pensions    RBSTB Nominees 
Management Ltd                      Management Ltd       Designation Sunpen
(Material)                                               

AXA Equity & Law        2,260,000   AXA Equity & Law     AXA Equity & Law
Life Assurance                      Life Assurance       Life Assurance
Society plc                         Society plc          Society plc
(Material)                                               co AELLAS plc


                                     Holding as % of 
                                     Issued Capital

       Total Material   4,023,815        3.86
   Total Non-Material       4,019        0.01

                Total   4,027,834        3.87%


AELLAS plc - AXA Equity & Law Life Assurance Society plc (previously carried as
Equity & Law Life Assurance Society plc)