Holding in Company

St. Ives PLC
11 May 2001

                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

ST. IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

PRUDENTIAL PLC INCL. M&G

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

PLEASE SEE LETTER BELOW OF NOTIFICATION

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

PLEASE SEE LETTER BELOW OF NOTIFICATION

5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class

9)   Class of security

ORDINARY SHARES OF 10P EACH

10)  Date of transaction



11)  Date company informed

11 MAY 2001

12)  Total holding following this notification

11,497,140
               
              
13)  Total percentage holding of issued class following this notification

11.03%

14)  Any additional information

SHARE CAPITAL  104,239,381

15)  Name of contact and telephone number for queries

P.C. HARRIS
020 7928 8844

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ......11 MAY 2001 .



LETTER TO:  ST. IVES PLC
DATED:      11 MAY 2001

COMPANIES ACT 1985 (AS AMENDED)
DISCLOSURE OF INTERESTS IN SHARES

In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act'),
we write to inform you that Prudential plc and certain of its subsidiary
companies have a notifiable interest in the issued share capital of your company
as detailed in the schedule below.

For the purposes of S210 of the Act, the address for those companies identified
in the schedule below is Laurence Pountney Hill London EC4R OHH.

LETTER FROM:  TOM DOWLER
              FOR AND ON BEHALF OF PRUDENTIAL PLC

                   NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10
                                  AS AT 10 MAY 2001


PERCENTAGE HOLDINGS ARE CALCULATED USING AN ISSUED SHARE CAPITAL OF 104,234,381 
ORD0.10 SHARES

                   REGISTERED                        HOLDING     %     TOTAL
                                                                      NOTIFIABLE
PRUDENTIAL PLC                                      11,497,140  11.03 INTEREST

                   CHASE NOMINEES LTD PENS              45,100   
                   CHASE NOMS LT A/C 14914             422,308
                   CHASE NOMS LTD                       27,000
                   CHASE NOMS LTD A/C 14915             96,850
                   CLYDESDALE BK (H.OFF) NOMS LTD      644,845
                   CLYDESDALE BK NOMS LTD CHA        1,855,446
                   CLYDESDALE BK NOMS LTD MGB          604,587
                   CLYDESDALE BK NOMS LTD MGF          612,500
                   CLYDESDALE BK NOMS LTD MGH          369,901
                   CLYDESDALE BK NOMS LTD MGT            7,700
                   GUERNSEY NOMS LTD GP470              45,500
                   M&G (LOMBARD ST) NOMS FPE           119,600 
                   MAGIM HSBC GIS NOM (UK) SALI         68,000 
                   NORTHERN TRUST                        4,200
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PHL AC     145,296
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000
                   RBSTB NOMINEES LIMITED               15,879
                   ROY NOMINEES 578079                 275,000
                   ROY NOMS LTD 578060                  92,475



                   REGISTERED                        HOLDING     %     
                                                                      
M&G GROUP LIMITED                                   11,481,261  11.01 

                   CHASE NOMINEES LTD PENS              45,100   
                   CHASE NOMS LT A/C 14914             422,308
                   CHASE NOMS LTD                       27,000
                   CHASE NOMS LTD A/C 14915             96,850
                   CLYDESDALE BK (H.OFF) NOMS LTD      644,845
                   CLYDESDALE BK NOMS LTD CHA        1,855,446
                   CLYDESDALE BK NOMS LTD MGB          604,587
                   CLYDESDALE BK NOMS LTD MGF          612,500
                   CLYDESDALE BK NOMS LTD MGH          369,901
                   CLYDESDALE BK NOMS LTD MGT            7,700
                   GUERNSEY NOMS LTD GP470              45,500
                   M&G (LOMBARD ST) NOMS FPE           119,600 
                   MAGIM HSBC GIS NOM (UK) SALI         68,000 
                   NORTHERN TRUST                        4,200
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PHL AC     145,296
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000
                   ROY NOMINEES 578079                 275,000
                   ROY NOMS LTD 578060                  92,475


                   REGISTERED                        HOLDING     %     
                                                                      
M&G INVESTMENT                                      11,473,561  11.00 
MANAGEMENT LIMITED
                   CHASE NOMINEES LTD PENS              45,100   
                   CHASE NOMS LT A/C 14914             422,308
                   CHASE NOMS LTD                       27,000
                   CHASE NOMS LTD A/C 14915             96,850
                   CLYDESDALE BK (H.OFF) NOMS LTD      644,845
                   CLYDESDALE BK NOMS LTD CHA        1,855,446
                   CLYDESDALE BK NOMS LTD MGB          604,587
                   CLYDESDALE BK NOMS LTD MGF          612,500
                   CLYDESDALE BK NOMS LTD MGH          369,901
                   GUERNSEY NOMS LTD GP470              45,500
                   M&G (LOMBARD ST) NOMS FPE           119,600 
                   MAGIM HSBC GIS NOM (UK) SALI         68,000 
                   NORTHERN TRUST                        4,200
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PHL AC     145,296
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000
                   ROY NOMINEES 578079                 275,000
                   ROY NOMS LTD 578060                  92,475

                   REGISTERED                        HOLDING     %     
                                                                      
M&G LIMITED                                         11,481,261  11.01 

                   CHASE NOMINEES LTD PENS              45,100   
                   CHASE NOMS LT A/C 14914             422,308
                   CHASE NOMS LTD                       27,000
                   CHASE NOMS LTD A/C 14915             96,850
                   CLYDESDALE BK (H.OFF) NOMS LTD      644,845
                   CLYDESDALE BK NOMS LTD CHA        1,855,446
                   CLYDESDALE BK NOMS LTD MGB          604,587
                   CLYDESDALE BK NOMS LTD MGF          612,500
                   CLYDESDALE BK NOMS LTD MGH          369,901
                   CLYDESDALE BK NOMS LTD MGT            7,700
                   GUERNSEY NOMS LTD GP470              45,500
                   M&G (LOMBARD ST) NOMS EPE           119,600 
                   MAGIM HSBC GIS NOM (UK) SALI         68,000 
                   NORTHERN TRUST                        4,200
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PHL AC     145,296
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000
                   ROY NOMINEES 578079                 275,000
                   ROY NOMS LTD 578060                  92,475


                   REGISTERED                        HOLDING     %     
THE PRUDENTIAL                                       6,112,953  5.86 
ASSURANCE CO LTD

                   MAGIM HSBC GIS NOM (UK) SALI         68,000 
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000