Holding in Company

St. Ives PLC
25 July 2001


                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

     ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     PRUDENTIAL PLC, INCL. M&GA

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     PLEASE SEE NOTIFICATION BELOW

4)   Name of the registered holder(SE) and, if more than one holder, the 
     number of shares held by each of them.

     PLEASE SEE NOTIFICATION BELOW

5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued class

9)   Class of security

     ORDINARY SHARES OF 10p EACH

10)  Date of transaction



11)  Date company informed

     25 JULY 2001

12)  Total holding following this notification

     11,328,579
               
              
13)  Total percentage holding of issued class following this notification

     10.99%

14)  Any additional information

     SHARE CAPITAL - 103,103,556

15)  Name of contact and telephone number for queries

     P.C. HARRIS - 020 7928 8844  EXT. 337

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ....25 JULY 2001.......




                  Notifiable Position for ST IVES ORD GBP0.10
                             as at 24 July 2001

Percentage holdings are calculated using an issued share capital of 103,339,381
ORD GBP0.10 shares

                  Registered Holder                  Holding      %

Prudential plc                                     11,328,579  10.96  Total     
                                                                      Notifiable
                                                                      Interest
                 CHASE NOMS LT A/C 14914              422,308
                 CHASE NOMS LTD                        27,000
                 CLYDESDALE BK NOMS LTD (MGPX)         19,700
                 CLYDESDALE BK NOMS LTD CHA         1,855,446
                 CLYDESDALE BK NOMS LTD MGB         1,250,000
                 CLYDESDALE BK NOMS LTD MGF           285,500
                 CLYDESDALE BK NOMS LTD MGH           369,901
                 CLYDESDALE BK NOMS LTD MGT             7,700
                 GUERNSEY NOMS LTD GP470               20,100
                 HOW & CO (EUT)                       609,092
                 M&G (LOMBARD ST) NOMS FPE             53,800
                 MAGIM HSBC GIS NOM(UK) SALI           68,000
                 NORTRUST NOMS LTD                     20,079
                 PRUCLT HSBC GIS NOM(UK) PAC AC     6,026,953
                 PRUCLT HSBC GIS NOM(UK) PPL AC        18,000
                 ROY NOMINEES 578079                  275,000

M&G GROUP                                          11,312,700  10.94            
 LIMITED
                 CHASE NOMS LT A/C 14914              422,308
                 CHASE NOMS LTD                        27,000
                 CLYDESDALE BK NOMS LTD (MGPX)         19,700
                 CLYDESDALE BK NOMS LTD CHA         1,855,446
                 CLYDESDALE BK NOMS LTD MGB         1,250,000
                 CLYDESDALE BK NOMS LTD MGF           285,500
                 CLYDESDALE BK NOMS LTD MGH           369,901
                 CLYDESDALE BK NOMS LTD MGT             7,700
                 GUERNSEY NOMS LTD GP470               20,100
                 HOW & CO (EUT)                       609,092
                 M&G (LOMBARD ST) NOMS FPE             53,800
                 MAGIM HSBC GIS NOM(UK) SALI           68,000
                 NORTRUST NOMS LTD                      4,200
                 PRUCLT HSBC GIS NOM(UK) PAC AC     6,026,953
                 PRUCLT HSBC GIS NOM(UK) PPL AC        18,000
                 ROY NOMINEES 578079                  275,000

M&G INVESTMENT                                     11,305,000  10.93
 MANAGEMENT
 LIMITED
                 CHASE NOMS LT A/C 14914              422,308
                 CHASE NOMS LTD                        27,000
                 CLYDESDALE BK NOMS LTD (MGPX)         19,700
                 CLYDESDALE BK NOMS LTD CHA         1,855,446
                 CLYDESDALE BK NOMS LTD MGB         1,250,000
                 CLYDESDALE BK NOMS LTD MGF           285,500
                 CLYDESDALE BK NOMS LTD MGH           369,901
                 GUERNSEY NOMS LTD GP470               20,100
                 HOW & CO (EUT)                       609,092
                 M&G (LOMBARD ST) NOMS FPE             53,800
                 MAGIM HSBC GIS NOM(UK) SALI           68,000
                 NORTRUST NOMS LTD                      4,200
                 PRUCLT HSBC GIS NOM(UK) PAC AC     6,026,953
                 PRUCLT HSBC GIS NOM(UK) PPL AC        18,000
                 ROY NOMINEES 578079                  275,000

M&G Limited                                        11,312,700  10.94
                 CHASE NOMS LT A/C 14914              422,308
                 CHASE NOMS LTD                        27,000
                 CLYDESDALE BK NOMS LTD (MGPX)         19,700
                 CLYDESDALE BK NOMS LTD CHA         1,855,446
                 CLYDESDALE BK NOMS LTD MGB         1,250,000
                 CLYDESDALE BK NOMS LTD MGF           285,500
                 CLYDESDALE BK NOMS LTD MGH           369,901
                 CLYDESDALE BK NOMS LTD MGT             7,700
                 GUERNSEY NOMS LTD GP470               20,100
                 HOW & CO (EUT)                       609,092
                 M&G (LOMBARD ST) NOMS FPE             53,800
                 MAGIM HSBC GIS NOM(UK) SALI           68,000
                 NORTRUST NOMS LTD                      4,200
                 PRUCLT HSBC GIS NOM(UK) PAC AC     6,026,953
                 PRUCLT HSBC GIS NOM(UK) PPL AC        18,000
                 ROY NOMINEES 578079                  275,000

The Prudential                                      6,112,953  5.91
 Assurance
 Company 
 Limited
                 MAGIM HSBC GIS NOM(UK) SALI           68,000  
                 PRUCLT HSBC GIS NOM(UK) PAC AC     6,026,953
                 PRUCLT HSBC GIS NOM(UK) PPL AC        18,000