Holding in Company

St. Ives PLC
16 October 2001

                 DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

ST. IVES PLC


2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

AXA S.A. AND SUBSIDIARY COMPANIES


3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

PLEASE REFER TO LETTER BELOW


4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

PLEASE REFER TO LETTER BELOW


5)   Number of shares/amount of stock acquired.



6)   ( N/A %) of issued Class

7)   Number of shares/amount of stock disposed



8)   ( N/A %) of issued Class

9)   Class of security

ORDINARY SHARES OF 10 PENCE EACH


10)  Date of transaction



11)  Date company informed

15 OCTOBER 2001


12)  Total holding following this notification

4,169,096

               
13)  Total percentage holding of issued class following this notification

4.06%


14)  Any additional information

ST IVES ISSUED SHARE CAPITAL AS AT 15 OCTOBER 2001 IS 102,608,474


15)  Name of contact and telephone number for queries

PHILIP HARRIS
0207 928 8844 X 337


16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ....16 OCTOBER 2001....................


LETTER TO: ST IVES PLC

NOTIFICATION OF INTEREST(S) IN SHARES UNDER SECTION 198 COMPANIES 
ACT 1985 ('THE ACT')

St Ives plc

This notification supersedes any previous notification from AXA Investment 
Managers UK Ltd.

We are writing on behalf of AXA S.A. of 25 Avenue Matignon, 75008 Paris and its 
subsidiaries who are deemed to have an interest in these shares.

AXA S.A. knows that they were interested in 4,169,096 Ord 10p in the 102,629,381
share capital immediately after the time when the obligation of disclosure arose
pursuant to section 198 of the Act. These shares are represented by a beneficial
interest of 4,120,360 shares (4.01%) and a non-beneficial interest of 48,736 
shares (0.05%).

The identity of each registered holder of the shares to which this notice 
relates, so far as is known to AXA Investment Managers UK Ltd, as at 12/10/01, 
is as per the Appendix below.

This notification of change is due to an increase in the beneficial interest 
holding from 3.99% to 4.01%.

FROM JANE DENYER
AXA INVESTMENT MANAGERS UK LIMITED


                 DISCLOSURE OF INTEREST IN SHARES OF
      APPENDIX - NOTICE UNDER SECTION 198 OF THE COMPANIES ACT 1985
                          ST IVES PLC ORD 10P

Total number of shares held as at 12/10/01 was 4,169,096 the breakdown of which 
is set out below:

Name of the            Number of      Particulars of       Registered as
Company/Fund           shares         Beneficial owners

AXA UK Investment Co                  Trustees of AXA UK   HSBC Global Custody
ICVC                       3,281      Investment Co ICVC   Nominee (UK) Limited
UK Tracker Fund                       UK Tracker Fund      a/c 845315
(Non-Beneficial)                                           

Pan Euro UK Secure        36,364      Pan Euro UK Secure   Barclays Nominees Ltd
Growth (Non-Beneficial)               Growth               a/c 6000BQ

Sun Life Global            9,091      Trustees of the Sun  Bank Generale
Management Ltd                        Life                 Luxembourg a/c 750749
Distribution                          Global Management
(Non-Beneficial)                      Distribution

Sun Life Assurance     1,689,000      Sun Life Assurance   HSBC Global Custody
Society Plc                           Society Plc          Nominee (UK) Limited
(Beneficial)                                               a/c 776934

Sun Life Pensions         37,000      Sun Life Pensions    Smith & Williamson
Management Ltd                        Management Ltd       Nominees Ltd
(Beneficial)                                               a/c S66

Sun Life Pensions         54,815      Sun Life Pensions    RBSTB nominees
Management Ltd                        Management Ltd       designation Sunpen
(Beneficial)

Sun Life International    54,545      Sun Life             Sun Life
(IOM) Ltd                             International (IOM)  International
(Beneficial)                          Ltd                  a/c SLI 11

AXA Sun Life plc       2,260,000      AXA Sun Life plc     Axa Sun Life plc
(fmly Axa Equity &                    (fmly Axa Equity &
Law Life Assurance                    Law Life Assurance
Society plc)                          Society plc)
(Beneficial)

AXA Re UK                 25,000      AXA Re Insurance     Axa Equity & Law
(Beneficial)                          (UK) Ltd             Nominees Ltd
                                                           a/c AXARE

                                      Holding as % of
                                      Issued Capital

Total Beneficial
Interest               4,120,360      4.01

Total Non-Beneficial
Interest                  48,736      0.05

             Total     4,169,096      4.06%