Holding in Company

St. Ives PLC
1 November 2001


                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

PRUDENTIAL PLC

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

PLEASE SEE NOTIFICATION BELOW

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

PLEASE SEE NOTIFICATION BELOW

5)   Number of shares/amount of stock acquired.

-

6)   ( N/A %) of issued Class

-

7)   Number of shares/amount of stock disposed

-

8)   ( N/A %) of issued Class

-

9)   Class of security

ORDINARY SHARES OF 10 PENCE EACH

10)  Date of transaction



11)  Date company informed

31 OCTOBER 2001

12)  Total holding following this notification

6,441,753
               
13)  Total percentage holding of issued class following this notification

6.28%

14)  Any additional information

ST IVES PLC ISSUED SHARE CAPITAL ON 1 NOVEMBER 2001 102,611,288

15)  Name of contact and telephone number for queries

PHILIP HARRIS    020 7928 8844 EXT 337

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification .1 NOVEMBER 2001...............

To St Ives plc

Companies Act 1985 (as amended):
Disclosure of Interests in Shares

In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act'), 
we write to inform you that those companies identified below no longer have a 
notifiable interest in the issued shore capital of your company:

M&G Limited
M&G Group Limited
M&G Investment Management Limited

Notwithstanding the above, certain companies within the Prudential plc group of 
companies continue to have notifiable interests, details of which are set out in
the schedule below.


            NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10
                            AS AT 30 OCTOBER 2001

Percentage holdings are calculated using an issued share capital of 102,629,381 
ORD GBP0.10 shares

                              Registered Holder        Holding           %

Prudential plc                                         6,441,733        6.27
                              M&G (LOMBARD ST)
                              NOMS FPE                    53,800
                              MAGIM HSBC GIS NOM
                              (UK) SALI                   68,000
                              PRUCLT HSBC GIS NOM
                              (UK) PAC AC              6,026,953
                              PRUCLT HSBC GIS NOM
                              (UK) PPL AC                 18,000
                              ROY NOMINEES 578079        275,000

The Prudential Assurance
Company Limited                                        6,112,953        5.95
                              MAGIM HSBC GIS NOM
                              (UK) SALI                   68,000
                              PRUCLT HSBC GIS NOM
                              (UK) PAC AC              6,026,953
                              PRUCLT HSBC GIS
                              NOM (UK) PPL AC             18,000