Holding in Company

St. Ives PLC
1 November 2001


                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

     ST IVES PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     PRUDENTIAL PLC, INCLUDING M&G

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     PLEASE SEE NOTIFICATION BELOW

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

     PLEASE SEE NOTIFICATION BELOW

5)   Number of shares/amount of stock acquired.

     -

6)   (- %) of issued Class


7)   Number of shares/amount of stock disposed

     -

8)   (- %) of issued Class


9)   Class of security

     ORDINARY SHARES OF 10 PENCE EACH

10)  Date of transaction

     -

11)  Date company informed

     1 NOVEMBER 2001

12)  Total holding following this notification

     11,328,579
               
13)  Total percentage holding of issued class following this notification

     11.04%

14)  Any additional information

     ST IVES PLC ISSUED SHARE CAPITAL AS AT 1 NOVEMBER 2001   102,611,288

15)  Name of contact and telephone number for queries

     PHILIP HARRIS    020 7928 8844 EXT 337

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification .....1 NOVEMBER 2001...............


Letter to St Ives plc

Companies Act 1985 (as amended):
Disclosure of Interests in Shares

In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act'), 
we write to inform you that Prudential Plc and certain of its subsidiary
companies have a notifiable interest in the issued share capital of your company
as detailed in the schedule below:

For the purposes of S210 of the Act, the address for those companies identified
in the attached schedule is Laurence Pountney Hill London EC4R 0HH.

Letter from M&G Investment Management Limited



              NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10
                            AS AT 31 OCTOBER 2001

Percentage holdings are calculated using an issued share capital of 102,606,288 
ORD GBP0.10 shares

                   Registered Holder                  Holding       %
                                                                       
Prudential plc                                      11,328,579  11.04  Total
                                                                      Notifiable
                                                                      Interest
                   CHASE NOMS LT A/C 14914             422,308        
                   CHASE NOMS LTD                       27,000
                   CLYDESDALE BK NOMS LTD (MGPX)        19,700
                   CLYDESDALE BK NOMS LTD CHA        1,855,446
                   CLYDESDALE BK NOMS LTD MGB        1,250,000
                   CLYDESDALE BK NOMS LTD MGF          305,600
                   CLYDESDALE BK NOMS LTD MGH          369,901
                   CLYDESDALE BK NOMS LTD MGT            7,700
                   HOW & CO (EUT)                      609,092
                   M&G (LOMBARD ST) NOMS FPE            53,800
                   MAGIM HSBC GIS NOM (UK) SALI         68,000
                   NORTRUST NOMS LTD                    20,079
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000
                   ROY NOMINEES 578079                 275,000




              NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10
                            AS AT 31 OCTOBER 2001

Percentage holdings are calculated using an issued share capital of 102,606,288 
ORD GBP0.10 shares

                   Registered Holder                   Holding           %

M&G Group Limited                                   11,312,700         11.02

                   CHASE NOMS LT A/C 14914             422,308
                   CHASE NOMS LTD                       27,000
                   CLYDESDALE BK NOMS LTD (MGPX)        19,700
                   CLYDESDALE BK NOMS LTD CHA        1,855,446
                   CLYDESDALE BK NOMS LTD MGB        1,250,000
                   CLYDESDALE BK NOMS LTD MGF          305,600
                   CLYDESDALE BK NOMS LTD MGH          369,901
                   CLYDESDALE BK NOMS LTD MGT            7,700
                   HOW & CO (EUT)                      609,092
                   M&G (LOMBARD ST) NOMS FPE            53,800
                   MAGIM HSBC GIS NOM (UK) SALI         68,000
                   NORTRUST NOMS LTD                     4,200
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000
                   ROY NOMINEES 578079                 275,000


              NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10
                            AS AT 31 OCTOBER 2001

Percentage holdings are calculated using an issued share capital of 102,606,288 
ORD GBP0.10 shares

                   Registered Holder                  Holding           %

M&G Investment 
Management Limited                                  11,305,000        11.01

                   CHASE NOMS LT A/C 14914             422,308
                   CHASE NOMS LTD                       27,000
                   CLYDESDALE BK NOMS LTD (MGPX)        19,700
                   CLYDESDALE BK NOMS LTD CHA        1,855,446
                   CLYDESDALE BK NOMS LTD MGB        1,250,000
                   CLYDESDALE BK NOMS LTD MGF          305,600
                   CLYDESDALE BK NOMS LTD MGH          369,901
                   HOW & CO (EUT)                      609,092
                   M&G (LOMBARD ST) NOMS FPE            53,800
                   MAGIM HSBC GIS NOM (UK) SALI         68,000
                   NORTRUST NOMS LTD                     4,200
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000
                   ROY NOMINEES 578079                 275,000


              NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10
                            AS AT 31 OCTOBER 2001

Percentage holdings are calculated using an issued share capital of 102,606,288 
ORD GBP0.10 shares

                   Registered Holder                   Holding           %

M&G Limited                                         11,312,700         11.02

                   CHASE NOMS LT A/C 14914             422,308
                   CHASE NOMS LTD                       27,000
                   CLYDESDALE BK NOMS LTD (MGPX)        19,700
                   CLYDESDALE BK NOMS LTD CHA        1,855,446
                   CLYDESDALE BK NOMS LTD MGB        1,250,000
                   CLYDESDALE BK NOMS LTD MGF          305,600
                   CLYDESDALE BK NOMS LTD MGH          369,901
                   CLYDESDALE BK NOMS LTD MGT            7,700
                   HOW & CO (EUT)                      609,092
                   M&G (LOMBARD ST) NOMS FPE            53,800
                   MAGIM HSBC GIS NOM (UK) SALI         68,000
                   NORTRUST NOMS LTD                     4,200
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000
                   ROY NOMINEES 578079                 275,000


The Prudential 
Assurance Company Limited                            6,112,953         5.95

                   MAGIM HSBC GIS NOM (UK) SALI         68,000
                   PRUCLT HSBC GIS NOM (UK) PAC AC   6,026,953
                   PRUCLT HSBC GIS NOM (UK) PPL AC      18,000