Purchase of Own Securities

St. Ives PLC
25 July 2001


                                  St Ives plc
                          Purchase of Own Securities

St Ives plc announces that on 24 July 2001, it purchased for cancellation
450,000 of its ordinary shares from ABN AMRO Hoare Govett at a price of 416p
per ordinary share.

Contacts:

Miles Emley      Chairman            St Ives plc       020 7928 8844
Brian Edwards    Managing Director   St Ives plc       020 7928 8844
Jeremy Thompson  ABN AMRO Hoare Govett                 020 7678 8000