Director/PDMR Shareholding

Smith (DS) PLC
27 July 2006


                          DS Smith Plc (the 'Company')

In pursuance of the Company's obligations under Section 329 of the Companies Act
1985 and Disclosure Rule 3.1, the Company hereby notifies the following
Directors' share transactions which occurred on 27 July 2006:

The Directors listed below notified the Company on 27 July 2006 that, as a
result of being granted awards under the DS Smith Long Term Incentive Plan ('the
Plan'), they have each acquired a conditional right to receive the number of
ordinary shares of 10p each of the Company ('Shares') indicated below.

The awards were granted by reference to the middle market quotation of a Share
on 26 July 2006 of 150 pence, and operate subject to the conditions set out in
the rules of the Plan. They will normally vest, subject to the satisfaction of
performance conditions, on the third anniversary of the date of grant, being 27
July 2009.

Director:              Date of Grant:               No. of Shares:

A D Thorne )           27 July 2006                 237,500
G M Morris )           27 July 2006                 134,000

For and on behalf of DS Smith Plc

Company Official Responsible for making this notification: Carolyn Cattermole,
Company Secretary.

Date of this notification: 27 July 2006.



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