Director/PDMR Shareholding

Smith (DS) PLC
01 August 2006


                          DS Smith Plc ('the Company')

We hereby notify you that on 1 August 2006, Mr Jean-Paul Loison a Director of DS
Smith Plc exercised his option under the Company's Restricted Share Plan and
acquired 42,349 ordinary shares of the Company at a total exercise price of £1.
At the same time he sold 4,419 ordinary shares in the Company at a price of
1.463p per share in order to pay the French social charges due on the exercise.

Mr Loison holds a total of 115,294 shares of the Company, being 0.03% of the
issued share capital, following this notification.

Carolyn Cattermole
Company Secretary

1 August 2006



                      This information is provided by RNS
            The company news service from the London Stock Exchange