Director/PDMR Shareholding

Smith (DS) PLC
28 July 2005


                          DS Smith Plc (the 'Company')

In pursuance of the Company's obligations under Section 329 of the Companies Act
1985 and Chapter 3, paragraphs 3.1.2R and 3.1.4R of the Disclosure Rules, the
Company hereby notifies the following Directors' share transactions which
occurred on 28 July 2005:

The Directors listed below notified the Company on 28 July 2005 that, as a
result of being granted awards under the DS Smith Long Term Incentive Plan ('the
Plan'), they have each acquired a conditional right to receive the number of
ordinary shares of 10p each of the Company ('Shares') indicated below.

The awards were granted by reference to the middle market quotation of a Share
on 27 July 2005 of 157 pence, and operate subject to the conditions set out in
the rules of the Plan. They will normally vest, subject to the satisfaction of
performance conditions, on the third anniversary of the date of grant, being 29
July 2008.

Director:              Date of Grant:               No. of Shares:

A D Thorne )           28 July 2005                   210,191
G M Morris )           28 July 2005                   118,471
J-P Loison )           28 July 2005                   116,164

For and on behalf of DS Smith Plc

Company Official Responsible for making this notification: Carolyn Cattermole,
Company Secretary.

Date of this notification: 28 July 2005.



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