Holding(s) in Company

Smith (DS) PLC
14 March 2008



TR-1(i): NOTIFICATION OF MAJOR INTERESTS IN SHARES


1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached (ii):

DS Smith Plc


2. Reason for the notification (please state Yes/No):


An acquisition or disposal of voting rights: ( X )


An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )


An event changing the breakdown of voting rights: ( )


Other (please specify) : Initial notification as per regulatory requirement ( )


3. Full name of person(s) subject to the notification obligation (iii):

AXA S.A., 25 Avenue Matignon, 75008 Paris and its group of companies


4. Full name of shareholder(s) (if different from 3.) (iv):


5. Date of the transaction (and date on which the threshold is crossed or
reached if different) (v):

12 March 2008


6. Date on which issuer notified:

14 March 2008


7. Threshold(s) that is/are crossed or reached:

13%



8. Notified details: INDIRECT


A: Voting rights attached to shares

Class/type of shares if possible using    Situation previous to the Triggering
the ISIN CODE                                       transaction (vi)
                                        Number of      Number of voting Rights
                                        shares         (viii)

0822011                                 56,071,568                56,071,568



Resulting situation after the triggering transaction (vii)

Class/type of shares if Number of    Number of voting rights    % of voting
possible using the ISIN shares       (ix)                       rights
CODE

                        Direct       Direct (x)   Indirect (xi) Direct  Indirect

0822011                  4,881,790    4,881,790    51,121,566    1.24    13.00


B: Financial Instruments

Resulting situation after the triggering transaction (xii)

Type of     Expiration Exercise/       Number of voting rights that may  % of
financial   Date       Conversion      be acquired if the instrument is  voting
instrument  (xiii)     Period/ Date    exercised/ converted.             rights
                       (xiv)





Total (A+B)
Number of voting rights                      % of voting rights

56,003,356                                   14.24%
    

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable (xv):

See attached schedule.


Proxy Voting:


10. Name of the proxy holder:


11. Number of voting rights proxy holder will cease to hold:


12. Date on which proxy holder will cease to hold voting rights:


13. Additional information:


14. Contact name:
Terry Marsh


15. Contact telephone number:
020 7003 2637



Identity of the notifier, if applicable (xvii)


Full name:

Carolyn Cattermole


Contact address:

DS Smith Plc, 4-16 Artillery Row, London SW1P 1RZ


Phone number:

020 7932 5030


                                    SCHEDULE

9. Chain

Name of Company/Fund            Number of Shares    % of issued share capital

AXA Rosenberg                           1,118,488                      0.28435
Direct

AXA UK Investment Co ICVC
Ethical Fund                               30,000                      0.00763
Indirect

AXA Rosenberg                             853,047                      0.21686
Direct

AXA Financial, Inc                     35,003,561                      8.89870
Indirect

AXA Rosenberg                          16,088,005                      4.08994
Indirect

Sun Life Pensions Management
Ltd                                        16,500                      0.00419
Direct

Sun Life Unit Assurance Ltd ABL
High Alpha                                341,900                      0.08692
Direct

Sun Life Unit Assurance Ltd
FTSE All Share Tracker                     70,721                      0.01798
Direct

Sun Life Pensions Management
ABL High Apha                           1,648,800                      0.41916
Direct

Sun Life Pensions Management
FTSE All Share Tracker                    329,624                      0.08380
Direct

AXA Winterthur                            102,600                      0.02608
Direct

AXA Sun Life With Profits
Passive                                   265,504                      0.06750
Direct

AXA Sun Life With Profits
Passive                                   134,606                      0.03422
Direct

                   Total Direct         4,881,790                      1.24106
                 Total Indirect        51,121,566                     12.99626
                        TOTAL          56,003,356                     14.23732




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