Change of name to Smoove plc

RNS Number : 5424H

ULS Technology PLC

07 April 2022

 

ULS Technology plc

(The "Group" or the "Company")

Change of name to Smoove plc

Refreshed, refocused brand to reflect ambition to

'simplify & revolutionise the home-moving process'

ULS Technology plc (AIM: ULS), the provider of online digital platforms for the UK conveyancing and financial intermediary markets, announces its rebranding and change of name to Smoove plc.

Smoove plc is being launched as a refreshed, refocused and empowering brand. The Board believes that the rebranding amplifies the Group's strategy to simplify and revolutionise the home moving and ownership process, allowing it to increase brand awareness and articulate its long-term purpose. As part of the relaunch the eConveyancer brand will remain, while DigitalMove will be integrated into the wider eConveyancer and Smoove propositions.

The Company's website will now change to: hellosmoove.com and this will contain the information required by AIM Rule 26.

A further announcement will be made once the change of name has taken effect.

Jesper With-Fogstrup, CEO of ULS Technology plc, commented: "The rebranding highlights the latest milestone in our strategy to develop a consumer centric, data driven product suite and deliver value across all industry stakeholders.

"The Company is committed to making the home moving and ownership experience better for everyone involved, and we believe that Smoove encapsulates this mission, fostering greater understanding in the Group's services as we continue to scale our platforms and unlock value for everyone engaged in one of life's biggest events."

Enquiries:

ULS Technology plc Jesper With-Fogstrup, CEO John Williams, CFO	Via Walbrook PR
Numis Securities Limited (Nomad & Broker) Stuart Skinner / William Wickham	Tel: [phone]
Walbrook PR Limited Tom Cooper/ Nick Rome/ Nicholas Johnson	[e-mail] or Tel: [phone]

About Smoove:

Smoove's (hellosmoove.com ) mission is to revolutionise the home moving and owning process for everyone involved. The Company's cornerstone cloud-based platforms provide significant leverage for growth with strong, established client bases and routes to market - including mortgage brokers, conveyancers, estate agents and lenders.

eConveyancer ( https://econveyancer.com/ ) is one of the leading distribution channels for conveyancing in the UK, bringing consumers and legal professionals together via comparison services, which provide solutions for home movers and the re-mortgage market.

The Company's growing digital focus including the DigitalMove platform, which has been absorbed into the eConveyancer offering  and Smoove brand, is focused on supporting the whole home moving and ownership experience.

The Company's existing platforms have been designed with a view to adding services and reach and the Company is well placed to create exponential returns as functionality increases.

 

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