Sopheon PLC
29 June 2000
SOPHEON PLC
STRATEGIC PARTNERSHIP SIGNED WITH
PRODUCT DEVELOPMENT INSTITUTE
Sopheon and Teltech partner with Product Development Institute
to create leading-edge product development process solutions
Initial efforts to focus on creation of automated Stage-Gate.
process
Sopheon plc ('Sopheon') and Teltech Resource Network
Corporation ('Teltech') have today reached agreement with the
Ontario-based Product Development Institute ('PDI') on a
strategic partnership that will focus on the development and
marketing of leading-edge solutions to strengthen product
development processes within technology-driven companies.
The partnership will focus initially on applying Sopheon's
best-of-breed knowledge management software and Teltech's
research and knowledge management capabilities, with PDI's
unmatched process understanding to create an automated product
development solution that can guide new product activity from
inception to launch. The solution will be based on PDI's
world-renowned Stage-Gate process, which is presently used in
some form by an estimated 70% of technology-driven companies
in North America. The attractiveness of the planned offering
to current Stage-Gate users is that it will convert the
process from paper to computer, enabling more efficient and
consistent implementation and critical knowledge transfer that
will drive products to market more quickly and effectively.
For companies without an established product development
process, the Sopheon/Teltech/PDI offering will constitute an
easily adoptable turnkey solution.
'An estimated 46% of the resources spent on the development
and launch of new products is squandered on products that
either never make it to market or fail upon arrival' said
Teltech President and CEO, Andy Michuda. 'Sopheon and
Teltech's goal in partnering with PDI is to develop a complete
integrated set of tools, research capabilities and software
solutions that will serve as the backbone of a company's
product development process and dramatically boost new product
success rates.'
'This strategic relationship between Sopheon, Teltech and PDI
is important for a number of reasons,' said Sopheon Chairman,
Barry Mence, 'Certainly we're excited by the tremendous
business opportunity this relationship represents. But it is
also a telling illustration of the potential power of the
synergy between Sopheon's knowledge management technology and
Teltech's research and knowledge management competencies that
bodes well for the proposed integration of our companies.'
For further information, please contact :
Barry Mence, Chairman
(barry.mence@sopheon.com) +44 (0)1483-88 3000
Richard Maddocks, Managing Director
(richard.maddocks@sopheon.com) +31 (0)20-301-3900
Arif Karimjee, Finance Director
(arif.karimjee@sopheon.com) +44 (0)1483-883000
Steve Liebmann at Buchanan Communications
(stevel@buchanan.uk.com) +44 (0)20-7466-5000
Background on PDI principals who will participate in
developing the Sopheon / Teltech product development service
offering
Dr Robert Cooper is a world-class expert in the field of new
product management. He has been called 'the quintessential
scholar' in product development by the Journal of Product
Innovation Management and 'one of the pre-eminent experts on
new product development' by Industrial Marketing Management
magazine. He is a professor of industrial marketing and
technology management at McMaster University in Ontario.
Dr Cooper is considered the father of Stage-Gate. process,
widely used by leading firms around the world to drive new
products to market. He has published more that 75 articles
and four books on new products, including the popular Winning
at New Products: Accelerating the Process from Idea to
Launch, now in its 10th printing.
Dr Scott Edgett is an internationally recognised expert in the
field of new product development and portfolio management. He
is a professor of marketing at McMaster University in Ontario
and director of the Product Development Institute. Dr Edgett
has expertise in researching the factors that determine the
success of new products, and has consulted to leading
companies seeking to improve their new product processes and
approaches to portfolio management. He has published more
than 40 articles and papers, including his 'best practices'
series.
About Sopheon
Sopheon is a supplier of knowledge management software and
services. Its shares are quoted on the UK Alternative
Investment Market ('AIM') and on the Euro.NM in Amsterdam.
Sopheon has operational headquarters in Guildford, UK, and has
offices in the Netherlands and the USA. Information on
Sopheon's products is available on : www.sopheon.com.
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