Director/PDMR Shareholding

RNS Number : 2455A

Sosandar PLC

28 May 2021

 

Sosandar plc

("Sosandar" or the "Company")

Sosandar, the online women's fashion brand, announces that Andrew Booth, a Non-Executive Director of the Company, has today completed his subscription for 150,000 new ordinary shares of 0.1 pence each ("Ordinary Shares") as part of the Company's fundraise announced on 24 May 2021. Andrew Booth now has a total beneficial interest in 150,000 Ordinary Shares, equal to approximately 0.07 per cent. of the Company's issued share capital.

Enquiries

Sosandar plc	www.sosandar.com
Julie Lavington / Ali Hall, Joint CEOs	c/o Alma PR
N+1 Singer (Nominated Adviser & Broker) Peter Steel / Kailey Aliyar / Hannah Woodley	[phone]
Alma PR Limited (Financial PR)	[phone]
Susie Hudson / Sam Modlin / Molly Gretton	[e-mail]

About Sosandar PLC

Sosandar is an online womenswear brand, specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for quality, affordable clothing with a premium, trend-led aesthetic. This is a section of the market that is currently being underserved.

Sosandar was launched in September 2016. The Sosandar business model is built around using trend-led, exclusive designs produced in-house and then manufactured using a variety of global suppliers. Sosandar caters for a growing market of fashion-conscious women, while utilising an outsourced logistics provider that can support its planned growth over the coming years.

Sosandar's founders are Ali Hall and Julie Lavington, who previously launched and ran high street fashion magazine Look, as editor and publishing director respectively. They have a combined experience of over 35 years in the fashion industry.

More information is available at www.sosandar-ir.com

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Andrew Booth
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Sosandar PLC
b)	LEI	2138004313MO7RXAVA37
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares of 0.1p each
b)	Nature of the transaction	Purchase of Ordinary Shares
c)	Price(s) and volume(s)	Price(s) Volume(s) 20 pence 150,000
d)	Aggregated information - Aggregated volume - Price	n/a - Single Transaction
e)	Date of the transaction	28 May 2021
f)	Place of the transaction	London Stock Exchange, XLON

 

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