Director/PDMR Shareholding

RNS Number : 5270O

Sosandar PLC

10 June 2022

 

Sosandar plc

("Sosandar" or the "Company")

Director/PDMR Dealing

Sosandar, the online women's fashion brand, announces that Jon Wragg, Non-Executive Director, has today purchased 46,750 ordinary shares of 0.1 pence each in the capital of the Company ("Ordinary Shares") at a price of 21.39 pence per Ordinary Share. Following this purchase, Jon Wragg's total beneficial interest is in 126,750 Ordinary Shares, equal to approximately 0.06 per cent. of the Company's issued share capital.

Details of the transaction can be found in the Notification of Dealing Form below.

Enquiries

Sosandar plc	www.sosandar.com
Julie Lavington / Ali Hall, Joint CEOs Steve Dilks, CFO	c/o Alma PR
Singer Capital Markets (Nominated Adviser & Broker) Peter Steel / Tom Salvesen / Kailey Aliyar	[phone]
Alma PR Limited (Financial PR)	[phone]
Susie Hudson / Sam Modlin	[e-mail]

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Jonathan Wragg
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Sosandar PLC
b)	LEI	2138004313MO7RXAVA37
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares of 0.1p each
b)	Nature of the transaction	Purchase of Ordinary Shares
c)	Price(s) and volume(s)	Price(s) Volume(s) 21.39 pence 46,750
d)	Aggregated information - Aggregated volume - Price	n/a - single transaction
e)	Date of the transaction	10 June 2022
f)	Place of the transaction	London Stock Exchange, XLON

About Sosandar PLC

Sosandar is one of the fastest growing women's fashion brands in the UK targeting style conscious women who have graduated from price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine and chic. The business sells predominantly own-label exclusive product designed in-house.

Sosandar's product range is diverse, providing its customers with an array of choice for all occasions across all women's fashion categories. The company sells through Sosandar.com and has brand partnerships in place with Next, John Lewis, Marks & Spencer and The Very Group.

Sosandar's strategy is to continue growing brand awareness and expand its customer database whilst also further driving its high levels of customer retention.  This is achieved through its exceptional products, seamless customer experience and impactful, lifestyle marketing activities all of which is underpinned by combining innovation with data analysis.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at www.sosandar-ir.com .

 

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