Regional Airports Contract Wi

RNS Number : 0596N

SpaceandPeople PLC

04 June 2010

 



4 June 2010

SpaceandPeople plc ("SpaceandPeople" or the "Company")

Regional airports contract gives exposure to 19 million more consumers per year

Passengers travelling through regional airports have doubled over the last ten years due to the rise of low cost short haul flights.

SpaceandPeople, (AIM: SAL) the experiential marketing and media group, announces it has been awarded a new contract to help provide experiential marketing services in eight regional airports across the UK.

The agreement with Airport Partners Ltd, the largest regional airport advertising company in the UK, includes Southampton, Exeter, Bristol, Leeds, Newcastle, Norwich, Blackpool and Plymouth airports, which have a combined footfall of around 19 million passengers per year.

Regional airports have grown significantly in popularity in the last ten years, with footfall doubling on average, due to the rise of low cost air carriers and short haul city breaks to European destinations.

Under the agreement, SpaceandPeople will provide experiential marketing campaigns for a mix of local and regional clients as well as major national and international brands. SpaceandPeople currently provides experiential marketing campaigns for Coca-Cola, Nintendo and Smirnoff in shopping centres and retail parks throughout the UK, as well as Germany.

Matthew Bending, Group Chief Executive, said: "We are very excited about this great contract win for SpaceandPeople. Passenger numbers using regional airports have grown significantly in the last decade and these airports are now great places for brands to engage with consumers. We are delighted to be able to offer our clients these fantastic locations as part of our venue portfolio."

Paula Oliver, Managing Director, Airport Partners said "We are delighted to be working closely with the SpaceandPeople team to help develop the value of our experiential opportunities. Airport Partners have amazing spaces in regional airports for brands to reach an affluent, domestic audience with time on their hands and we are convinced these sites will work well with SpaceandPeople's existing portfolio to our mutual benefit."

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Contact details

SpaceandPeople	07872 666418
Matthew Bending
Airport Partners
Paula Oliver	07774 280027
Pelham Bell Pottinger	020 7861 3232
Kate Catchpole / Francesca Tuckett
Seymour Pierce	020 7107 8000
John Cowie / David Foreman

About SpaceandPeople plc

The Company facilitates and manages promotional space for marketing campaigns in shopping centres and other high footfall locations, such as theme parks and airports. Clients include world leading brands such as BT, Hilton, Coca-Cola, Orange, Mazda, Gillette, Siemens, Smirnoff and Pepsi. SpaceandPeople is at the forefront of developing the concept of space as an advertising and promotional medium.  It offers consumer brands the opportunity to promote their products through direct engagement with consumers through a mix of experiential marketing events and complementary above the line advertising and multimedia campaigns. SpaceandPeople offers a comprehensive service covering brokerage, consultancy and venue centric media buying.  SpaceandPeople is independently funded and its shares are admitted to trading on AIM.

About Airport Partners

Airport Partners (www.airportpartners.co.uk) is part of the AdGroup which was established in 1986 by Andrew Walker, CEO. The Group, based in Harrogate, specialises in outdoor & transport advertising & sponsorship. With Paula Oliver's appointment as Managing Director, this year has seen Airport Partners developing specific areas of the business, including digital, experiential and product development.  This will form an important part of the growth plans for the Group going forward.

It is now the No.1 Regional Airport Advertising company in the UK, running 20 of the 53 UK Airport media concessions, reaching over 19m passengers in Newcastle, Bristol, Southampton, Leeds Bradford, Norwich, Exeter, Blackpool, Inverness, Plymouth, Dundee and the other Highlands and Islands airports.

 

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