Sportech PLC
05 December 2002
Sportech plc Launches Interactive Pools and Games on Sky Active
Sportech plc and British Sky Broadcasting today announce the launch of a new
range of interactive pools, lotteries, instant win games and betting products on
the Sky Active platform. These will be available in more than six million Sky
digital homes across the UK, further enhancing the growing line-up of
interactive services available on Sky Active.
The initial offering from Sportech will include a variety of Littlewoods-branded
pay to play football and numbers games, including Littlewoods Football Pools,
offering a £2 Million Jackpot, the largest prize available through interactive
television in the UK. Sportech plans to continue to add a variety of exciting
new games to the service, in order to constantly capture interest and refresh
the range of content available.
Games will be available through Sky Active's Winzone portal and via the
Interactive Service Menu behind Sky channels.
This agreement demonstrates further progress by Sportech in achieving its
strategy to deliver home based gaming opportunities to the widest audiences
available. The Sky Active platform will complement Sportech's strategic gaming
and betting partnership with the ITV network, announced earlier this year, and
its existing multi-channel distribution activities.
Colin McGill, Managing Director, Sportech plc, said:
'We are looking forward to providing an interactive service to Sky viewers,
which complements Sky's commitment to sports coverage and its expertise in
providing interactive entertainment. We anticipate that our football games in
particular will have high appeal among Sky's dedicated football following.'
Jon Florsheim, Managing Director, Sky Interactive, said:
'This partnership represents an important development for Sky Active. Betting is
among the most successful interactive services on digital television so we are
delighted that Littlewoods' strong brand and mass-appeal products will give Sky
customers even more options to interact with their television.'
Ends
Enquiries
Sportech plc
Suzanne Judge, Head of Corporate Communication 0151 288 3059
Bell Pottinger Financial
Jonathon Brill / Charles Reynolds 020 7861 3232
BSkyB
Robert Fraser 020 7705 3036
Notes to Editors:
Sportech PLC:
Sportech plc is the UK's leading home gaming company, providing a variety of
betting and gaming opportunities to customers through its wholly owned stable of
Littlewoods betting and gaming brands. Sportech is developing its business
through the utilisation of new channels of distribution to bring more games to
more players in the home, capitalising on the strength of the Littlewoods brand,
namely its association with the values of trust and integrity. For more
information on Sportech, please visit our website at www.sportech-plc.co.uk
BSkyB:
British Sky Broadcasting is changing the face of entertainment. More than 15
million viewers in 6.3 million households enjoy an unprecedented choice of
movies, news, entertainment and sports channels and interactive services on Sky
digital, the UK's first - and Europe's fastest growing - broadband digital
television platform.
In addition to offering more than 200 channels, Sky digital, which launched in
October 1998, offers a range of innovative interactive services that allow
viewers to send emails, shop on screen, play games, select their own camera
angles, vote, place bets and manage their finances - all via their TV. BSkyB
again demonstrated its flair for innovation with the introduction in 2001 of the
next-generation integrated digital satellite set-top box/personal video
recorder, Sky+.
BSkyB is listed on the London and New York Stock Exchanges. For more
information, visit www.sky.com/corporate.
This information is provided by RNS
The company news service from the London Stock Exchange
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